Best Customer Data Platform (CDP) Software in 2024

8.6

★★★★★

Tealium AudienceStream CDP

Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.

Tealium AudienceStream CDP - Amir N.

Ease of use

7.5

Support

8.8

Ease of Setup

0.0

Languages supported: German, English, French, Japanese

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8.6

★★★★★

Leadspace

Leadspace B2B Customer Data Platform enables companies to increase pipeline, better engage customers and drive faster growth, by allowing marketers to find and know their ideal customers.

Leadspace leads the customer data platform space - Administrator in Computer Software

Ease of use

8.4

Support

8.4

Ease of Setup

8.6

Languages supported: English

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9.0

★★★★★

Funnel

Funnel is a marketing analytics software for e-commerce companies and online marketers. Funnel automatically collects data from all your advertising platforms and connects it with your conversion data.

allows me to perform a large number of activities in a very fast and easy way - Hannah L.

Ease of use

8.4

Support

9.1

Ease of Setup

6.0

Languages supported: English

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9.2

★★★★★

Retention Science

Retention Sciences data-driven platform predicts customer behavior to deliver targeted communications.

Innovative and Helpful - Lindsey S.

Ease of use

9.2

Support

9.2

Ease of Setup

0.0

Languages supported: English

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8.2

★★★★★

SAP Customer Profile

It is essential to manage customer data in a holistic and responsible way.В SAP Customer ProfileВ enables you to transform a wide variety ofВ first-partyВ customerВ data – includingВ identity,В consent, preferences, В and account statusВ –В intoВ aВ unified customer profile that can be orchestrated, governed and analyzed across your business from a central location.

Good Service, AMC support and more over worldwide accepted product - Deepak Kumar M.

Ease of use

7.3

Support

8.3

Ease of Setup

7.3

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9.0

★★★★★

Optimove

The Optimove CDP autonomously transforms customer data into actionable insights that power thoughtful customer communications, at scale.

The best marketing platform for automations - Athina Z.

Ease of use

8.7

Support

9.2

Ease of Setup

8.7

Languages supported: English

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9.4

★★★★★

Intelligent Engagement Platform

Intelligent Engagement Platform helps brands achieve data-driven customer centricity and digital transformation. Our AI-powered Customer Data Platform (CDP) & Digital Transformation services and solutions enable our clients to deliver, connected and timely customer experiences.

An easy-adoptable marketing product for the future. - Sigi P.

Ease of use

Support

Ease of Setup

Languages supported: English

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7.8

★★★★★

Lytics

All Your Customer Data. Together.

Great CDP with lots of Features and Easy to Use - David K.

Ease of use

7.6

Support

7.4

Ease of Setup

8.0

Languages supported: English

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8.0

★★★★★

Mapp Cloud

Our all-in-one platform, Mapp Cloud, helps B2C brands understand and act on real-time customer behavior; orchestrate, personalize, and automate cross-channel engagements; and acquire new customers with our sophisticated DMP. Built on top of our own CDP, Mapp enables customer-centric marketing.

Great customer service, always proactive and keeping us on our toes! - Hema G.

Ease of use

7.2

Support

7.8

Ease of Setup

0.0

Languages supported: German, English, French, Italian, Dutch, Portuguese, Spanish, Chinese (Simplified)

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9.0

★★★★★

Simon Data

Simon Data is a next-generation marketing automation platform focused on retention, lifecycle marketing, and data operability.

Easy and simple to use - Polina P.

Ease of use

8.6

Support

9.2

Ease of Setup

8.4

Languages supported: English

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9.8

★★★★★

Openprise

The Openprise Data Orchestration Platform automates dozens of business processes to simplify your martech stack and eliminate technical debt. With Openprise, companies can automate processes such as list loading, data cleansing and enrichment, deduplication, lead to account matching, lead routing, attribution, and many more, all without writing any code.

The missing link - Administrator in Electrical/Electronic Manufacturing

Ease of use

8.3

Support

0.0

Ease of Setup

0.0

Languages supported: German, English, French, Portuguese, Spanish, Chinese (Simplified)

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7.8

★★★★★

Acquia Marketing Cloud

Acquia Marketing Cloud unifies content and customer data into one tool so organizations can deliver in-context, personalized experiences across channels and devices to drive engagement, conversions, and loyalty.

Strong solution to many problems - Jim Y.

Ease of use

6.7

Support

7.6

Ease of Setup

7.0

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8.8

★★★★★

BlueConic

BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

we use blueconic to capture data and serve ads - Emily S.

Ease of use

Support

Ease of Setup

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7.4

★★★★★

Oracle Customer Data Management Cloud

Oracle Customer Data Management Cloud (CDM) offers customer data management capabilities on a subscription-based SaaS platform. CDM Cloud is a simple, quick, and scalable solution that any company can use to consolidate account and contact data originating from multiple sources, verify addresses, resolve duplicate record issues, and ensure customer profile that can be trusted by the entire organization.

Great Data Consolidation. Plain & Simple from Oracle! - Salik Y.

Ease of use

7.3

Support

7.1

Ease of Setup

8.3

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8.8

★★★★★

Treasure Data Customer Data Platform

Analytics Infrastructure. Simplified in the Cloud.

Great support and progressive platform improvement - Tiago M.

Ease of use

8.1

Support

9.0

Ease of Setup

8.0

Languages supported: English, Hindi, Japanese, Korean, Spanish

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8.8

★★★★★

Zaius

Activated Customer Data Platform that stitches together user data for a unified view of your customers. Zaius enriches your data with data science-driven customer insights that empower you to design relevant, personalized, and customer-centric omnichannel experiences across your marketing, services, and merchandising.

Deep insights and responsive support team. - Ryan K.

Ease of use

8.3

Support

9.1

Ease of Setup

6.7

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.6

★★★★★

Totango

Customer success platform used by enterprises to proactively drive adoption, retention, expansion, and improved reputation with their customers.

Totango has made our customer interactions better - Kristin H.

Ease of use

8.4

Support

8.6

Ease of Setup

9.3

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.8

★★★★★

Lemnisk

Lemnisk is the world's first real-time marketing automation built on an intelligent & secure Customer Data Platform orchestrating 1-to-1 personalization and cross-channel customer journeys at scale that increases conversions, retention & growth for enterprises.

Customer one view is the key for improving efficiency - Siddesh K.

Ease of use

Support

Ease of Setup

Languages supported: English

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8.2

★★★★★

Buxton

Buxton offers customer analytics and predictive analytics solutions designed to help clients in the retail, restaurant, healthcare, private equity and public sectors grow smarter.

Buxton Forecast and Reporting Tool - Sonia C.

Ease of use

Support

Ease of Setup

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7.6

★★★★★

insightXM

Sorting data is about as fun as sorting your recycling. Luckily, sifting through info is kind of our thing.

Making data review simple and easy - Angela A.

Ease of use

Support

Ease of Setup

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9.4

★★★★★

Hull

Hull is the first complete customer engagement platform, with user identity management, engagement mechanics, segmentation and retargeting in one single product.

Hull is awesome to connect all kind of data but reliability... - Jordan C.

Ease of use

8.0

Support

0.0

Ease of Setup

0.0

Languages supported: German, English, French

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8.6

★★★★★

D&B Rev.Up ABX

D&B Rev.Up ABX delivers data-driven business applications that help companies market and sell more intelligently.

The world is a Global Village but one needs to take you there - Nelson B.

Ease of use

8.2

Support

8.6

Ease of Setup

8.5

Languages supported: English

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8.6

★★★★★

RedEye

Our Marketing Automation tool, driven by an advanced SCV database, helps you to deliver market leading results

Friendly, knowledgeable team and versatile product - Jenny P.

Ease of use

7.8

Support

8.6

Ease of Setup

7.1

Languages supported: English

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8.0

★★★★★

Plumb5

Plumb5 is a real-time customer life-cycle automation platform with built-in unified intelligence

Plumb5_artificial intelligence redefined - rahim v.

Ease of use

7.5

Support

7.9

Ease of Setup

6.2

Languages supported: English

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8.8

★★★★★

Zeotap

Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation ...

Essential to orchestrate people-based advertising campaigns - Antonio A.

Ease of use

8.7

Support

8.8

Ease of Setup

0.0

Languages supported: English

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8.4

★★★★★

Selligent Marketing Cloud

Selligent omnichannel audience engagement platform

Great Customer Service and Features, but Outdated Message Studio UI - User in Staffing and Recruiting

Ease of use

7.8

Support

8.3

Ease of Setup

0.0

Languages supported: German, English, French, Italian, Dutch, Spanish

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9.4

★★★★★

Cooladata

Cooladata is a full stack, time-series behavioral analytics solution, designed to see the complete user journey and gain a comprehensive understanding of their behavior.

Cooladata is the fast-track to quick ROI - Eran D.

Ease of use

Support

Ease of Setup

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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9.0

★★★★★

Informatica Customer 360

End-to-end customer information management for a single, trusted source of business-critical data to fuel analytics and operations.

360В° vision for customer business data management - Mathias N.

Ease of use

Support

Ease of Setup

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9.0

★★★★★

Convertr

Convertr provides a Customer Acquisition Management Platform that generates improved ROI & delivers qualified and enriched consumer data.

The most complete lead management platform i've seen. - John B.

Ease of use

Support

Ease of Setup

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8.6

★★★★★

Amperity

Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data.

Fantastic product value with impeccable customer service - Danielle H.

Ease of use

Support

Ease of Setup

Languages supported: English

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