Best Customer Data Platform (CDP) Software in 2024

8.6

★★★★★

ZineOne Intelligent Customer Engagement Platform

In the realm of digital transactions, predictive responses need to be immediate and accurate. ZineOne's Intelligent Customer Engagement platform enables business users to understand and respond in-the-moment with relevant 1:1 customer engagements to encourage desired outcomes. Recognized by Gartner as a “Cool Vendor” provider ZineOne's platform has quickly positioned the company as a leading AI personalization provider that is delivering nearly ...

ZineOne Intelligent Customer Engagement Platform - User in Retail

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Ease of Setup

Languages supported: English

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8.6

★★★★★

FirstHive

FirstHive marketing platform enables you to design, execute and manage e-mail, SMS and social media marketing campaigns. Customer intelligence by FirsHive empowers B2B and B2C marketers to sift through huge amounts of complex customer data to identify relevant data, creating buying opportunities in real-time at different phases of customer journey.

Efficient Platform & Support - Sameer M.

Ease of use

Support

Ease of Setup

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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9.2

★★★★★

Segment

Twilio Segment is the world's leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it's needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, ...

segment.com is future. 100% - Ravikumar K.

Ease of use

9.0

Support

9.3

Ease of Setup

0.0

Languages supported: English

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8.6

★★★★★

Emarsys

SAP Emarsys Customer Engagement is an omnichannel marketing automation solution, part of the SAP Customer Experience portfolio. Comprising a customer data platform wth fully integrated multichannel campaign management, personalization, segmentation and analytics dashboards, it is supported by dozens of additional features and add-ons. Our fully automated customer lifecycle workflows are crowdsourced from leading brands in your industry that ...

Great Marketing Tool to work with! - Dominic W.

Ease of use

8.4

Support

8.5

Ease of Setup

0.0

Languages supported: German, English, French, Russian, Spanish, Turkish, Chinese (Simplified)

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9.4

★★★★★

Bloomreach

The Bloomreach digital experience platform connects deep customer data with deep product data, enabling brands to deliver incredible revenue-driving commerce experiences through personalized products and content across all digital touchpoints.

8 point, because I have great experience just with Exponea. I don't know other Bloomreach services. - Filip F.

Ease of use

8.6

Support

9.5

Ease of Setup

0.0

Languages supported: English

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9.6

★★★★★

CaliberMind

CaliberMind is an intelligent account lifecycle management solution that seamlessly integrates with your core CRM & MAP systems to bring together all the lead and account data into one place for matching, routing, scoring and analytics - so revenue teams can target accounts, act, and report on account-based data.

Very good - Tom Y.

Ease of use

8.4

Support

9.8

Ease of Setup

7.8

Languages supported: English

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9.2

★★★★★

Piwik PRO

Piwik PRO is the only on-premises and cloud analytics suite that allows you to track user behavior even in the most secure areas while staying privacy-compliant. Map the customer journey, create a single customer view and visualize your data by building advanced reports and charts in seconds with Piwik PRO's simple drag and drop editor.

Great Open source analytics - Abhishek A.

Ease of use

8.1

Support

9.6

Ease of Setup

9.0

Languages supported: German, English, Finnish, French, Japanese, Dutch

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9.6

★★★★★

Ometria

Ometria is a customer insight and cross-channel marketing platform designed to enable retailers to send personalised, relevant marketing messages throughout the customer lifecycle.

Game-changing CRM platform - Rowan L.

Ease of use

9.5

Support

9.7

Ease of Setup

9.2

Languages supported: English

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8.6

★★★★★

ActionIQ

ActionIQ is an innovative Enterprise Customer Data Platform for marketers, analysts, and technologists.

AIQ offers a frictionless and intuitive integration pattern for Data Engineers - Alexei N.

Ease of use

8.3

Support

8.6

Ease of Setup

0.0

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9.0

★★★★★

SAS Customer Intelligence 360

SAS Customer Intelligence 360 enables you to get answers from your digital channels, thentake the most effective actions. Marketers can use everything they know about a customer toenable more relevant, targeted and individualized communications on all marketing touch points

SAS Review - Administrator in Computer Software

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8.0

★★★★★

Apache Unomi

Apache Unomi is a Java Open Source customer data platform, a Java server designed to manage customers, leads and visitors data and help personalize customers experiences.

Apache Unomi was difficult - Teresa J.

Ease of use

Support

Ease of Setup

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8.0

★★★★★

Usermind

Usermind's software empowers everyday users to automate business operations across disconnected apps and teams, and turn data into insights and action.

Amazing relationships with customer - Chattar Singh R.

Ease of use

Support

Ease of Setup

Languages supported: English

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8.0

★★★★★

LeadBoxer

LeadBoxer makes it so that you can find new leads for your business, gain valuable insights about your website visitors, and grow your revenue.

Good tool for b2b - User in Information Services

Ease of use

Support

Ease of Setup

Languages supported: English, Dutch

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10.0

★★★★★

CustomerLabs CDP

Visual tracking tool for digital marketers to track and send website events data in 30 minutes to Ad Platforms, Analytics Tools, CRMs, Marketing Automation and others without coding.

The evolution of the CRM made affordable for everyone - Bruce M.

Ease of use

Support

Ease of Setup

Languages supported: English

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9.2

★★★★★

Insider

Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

A great platform to test, experiment and optimize onsite experiences - Wen Ching K.

Ease of use

9.1

Support

9.1

Ease of Setup

9.5

Languages supported: English

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7.8

★★★★★

Adobe Experience Platform

Adobe Experience Platform is the first purpose-built customer experience management platform. With real-time customer profiles, continuous intelligence, open and extensible architecture, and more, Adobe Experience Platform makes delivering personalized customer experiences at scale a reality.

Adobe Experience Platform - Powerful Integration! - Harley C.

Ease of use

7.6

Support

7.4

Ease of Setup

7.1

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8.0

★★★★★

Dynamics 365 Customer Insights

Microsoft Dynamics 365 Customer Insights helps to drive engagement through intelligent customer analytics and give employees the relevant insights they need to better understand and engage with customers.

Works well - User in Education Management

Ease of use

7.2

Support

7.8

Ease of Setup

7.1

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8.8

★★★★★

SALESmanago

SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. They are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, online advertising, and mobile marketing.

Rozbudowany system do automatyzacji marketingu i nie tylko - Krzysztof R.

Ease of use

7.8

Support

8.8

Ease of Setup

0.0

Languages supported: German, English, Italian, Polish, Spanish

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

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8.6

★★★★★

Blueshift

Cross-Channel Marketing Automation combined with AI-Powered Recommendations for email, websites and mobile apps. Powered by a 360-degree Customer View.

Learning Experience - Continuing to Grow and Evolve - Shawn T.

Ease of use

7.9

Support

8.5

Ease of Setup

8.9

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

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9.6

★★★★★

Xeno

Rewarding your customers for being loyal to your brand is a conventional and sure shot guarantee to success. We take this traditional method and bring it into the 21st century with our customizable cloud based loyalty program to fit every brandsneeds.

the best tool to obtain data from our marketing - Thom C.

Ease of use

9.3

Support

9.8

Ease of Setup

8.7

Languages supported: English

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9.2

★★★★★

Kizen

KIZENs completely customizable, next-gen CRM is built to work the way you do. Automatic sync and perfect integrations with best-in-class apps for automation, marketing, and commerce help your team save time and maximize growth. Easily track deals or engagement, send emails or surveys, log activities or notes, and start automations with one click on any contact.

A tool to boost up a business. - Ashley A.

Ease of use

9.2

Support

9.1

Ease of Setup

9.3

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.6

★★★★★

Salesforce Interaction Studio (Formerly Evergage)

Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

Great product with great features - Margaret V.

Ease of use

7.1

Support

9.1

Ease of Setup

7.5

Languages supported: English

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9.4

★★★★★

Cinchy

Cinchy's data-as-a-network architecture makes your data instantly usable, with zero integration or duplication efforts. This drastically reduces the IT effort in creating new solutions.

The future of Data Management, Collaboration and Centralization. - Anthony A.

Ease of use

9.1

Support

9.4

Ease of Setup

8.6

Languages supported: English

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9.2

★★★★★

Data Virtuality Platform

Data Virtuality Platform is a data integration solution that allows its users to instantly access and model data from any database and API with analysis tools.

DataVirtuality Pipes automates your ETL with excellent support - Nick S.

Ease of use

8.9

Support

9.4

Ease of Setup

7.0

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9.0

★★★★★

Listrak

An integrated marketing platform built for retailers to drive results: increased engagement, revenue and loyalty at every point of interaction.

Superb hands-on client support - Merissa M.

Ease of use

8.3

Support

9.3

Ease of Setup

0.0

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

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9.2

★★★★★

Solitics

Solitics enables B2C brands to harness the power of ALL their data across all their data sources and create a personalized customer journey.

Easy to use, user friendly marketing system - Oshri K.

Ease of use

8.1

Support

9.7

Ease of Setup

7.6

Languages supported: English

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9.0

★★★★★

Adverity

Adverity is a marketing analytics and visualisation tool.

Flexible and powerful - Emiliano B.

Ease of use

8.2

Support

9.0

Ease of Setup

8.6

Languages supported: German, English, French, Spanish

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

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6.6

★★★★★

Zeta Marketing Platform

Digital marketing messaging platform

Does the job but lack the finesse to provide a great experience. - Syed D.

Ease of use

6.5

Support

6.3

Ease of Setup

5.8

Languages supported: English

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9.0

★★★★★

Velocidi

Designed for fashion e-commerce

Leveraging 1st party data to tune audiences and deliver incremental growth. - Angus J.

Ease of use

Support

Ease of Setup

Languages supported: English

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9.0

★★★★★

Lexer

Lexer is the only CDP built specifically for brands and retailers. With native tools to enhance every customer touchpoint and a talented team providing strategic guidance and ongoing support, we help the world's most iconic brands transform into customer-centric businesses.

Great Company! - Michael S.

Ease of use

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Ease of Setup

Languages supported: English

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