Languages supported: English

8.8/10 (Expert Score) ★★★★★
Product is rated as #36 in category Customer Data Platform (CDP) Software
Ease of use
8.7
Support
8.8
Ease of Setup
0.0

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Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.

Recognized by Gartner as a “Cool Vendor” (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001 and CSA STAR. We serve the world’s top brands, agencies and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.

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Customer Reviews

Zeotap Reviews

Antonio A.

Advanced user of Zeotap
★★★★★
Essential to orchestrate people-based advertising campaigns

What do you like best?

The ability to enrich the 1st Party Data with high-quality deterministic data, and as well as having the ability to directly activate it a wide variety of advertising and marketing channels.

What do you dislike?

In order to optimize the investment in advertising in the cookieless future, the Adtech industry (not only Zeotap) has not yet resolved some use cases such as omnichannel attribution, frequency capping, etc.

Recommendations to others considering the product:

To get the most out of Zeotap, build a solid foundation in your organization with 1st Party Data.

What problems are you solving with the product? What benefits have you realized?

- Onboarding of Off/On-line 1st Party data and receive of matched MAIDs & Cookies.

- Customer data Enrichment with relevant and hight-accuracy data.

- Deterministic Looksalikes.

- 1st Party Data Collection, Harmonization, Segmentation and Activation.

- Custom segment creation based on Zeotap Enterprise data to push to wide variety of channels.

Review source: G2.com

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