Tealium AudienceStream CDP

Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.

Languages supported: German, English, French, Japanese

8.6/10 (Expert Score) ★★★★★
Product is rated as #48 in category Customer Data Platform (CDP) Software
Ease of use
7.5
Support
8.8
Ease of Setup
0.0

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Tealium AudienceStream Customer Data Platform helps companies build a unified single view of the customer to orchestrate customer experience actions and insights. Using patented identity resolution technology and the industry’s largest integration marketplace, AudienceStream allows businesses to understand customer behavior and drive relevant, personalized customer experiences across engagement channels like never before. It enables organizations to generate rich customer insights that can be used across the entire tech stack leveraging integrated customer data infrastructure.

AudienceStream CDP also offers Tealium Predict ML, a premium feature adding predictive insights to the customer profiles in AudienceStream. With Predict ML, companies can predict the likelihood of their customers to perform any behavior tracked in AudienceStream. This provides a data-driven way to identify and engage only the prospects and customers who have the highest potential to achieve a goal.

AudienceStream provides capabilities combining identity resolution, data enrichment, robust cross-channel audience management, and now with Predict ML, ML-powered predictive analytics. It is natively integrated within the Tealium Customer Data Hub (CDH) taking advantage of its customer data infrastructure for data collection and delivery.

The Customer Data Hub is comprised of Tealium AudienceStream CDP, Tealium Predict ML, Tealium iQ Tag Management System (TMS), Tealium EventStream API Hub and Tealium DataAccess data storage, delivery and analysis. This collection of products unifies management of the customer data supply chain across the entire lifecycle of data (from collection to enrichment to activation) to deliver significant benefits. With an industry-leading integration marketplace of over 1200 pre-built and customizable integrations, Tealium gives customers unparalleled flexibility to get and deliver data from any technology.

The benefits of taking a unified approach to the data supply chain include more comprehensive data, faster data, cleaner and higher quality data, lower costs, operational efficiencies, greater organizational agility and a strategically valuable portable data set. A higher quality data set that is easier to leverage across the organization directly leads to higher quality customer engagement.

Tealium AudienceStream CDP
Tealium AudienceStream CDP

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Customer Reviews

Tealium AudienceStream CDP Reviews

Amir N.

Advanced user of Tealium AudienceStream CDP
★★★★★
Tealium AudienceStream CDP

What do you like best?

AudienceStream gives us the ability to expand on the data we are already capturing about our current and prospective students from our websites and all other data points and then take the data and combine them to create badges and audiences, which then allows us to enhance user experience.
The 200+ native server-side API integrations allow us to activate data in real-time and expand the reach of all the data we collect and the new audiences we create - we are no longer limited to only using this data on our site directly, instead we can pass this information effortlessly through to other tools such as Salesforce Email Studio, Google Adwords, Salesforce Journey Builder, etc. to increase the relevance of our other marketing and intervention efforts. I am personally a fan of the Trace tool, Trace allows you to isolate a specific test case and view a log of how it gets processed in AudienceStream.

What do you dislike?

I know that the tool is not meant for reporting, but the ability to do more data visualization would be very helpful while trying to make segments.

What problems are you solving with the product? What benefits have you realized?

Primarily to orchestrate our existing marketing initiatives and create automated marketing actions based on real-time user behavior

Review source: G2.com

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