Best A/B Testing Software

Products Buyer's Guide
9.2
Split
★★★★★

Split

Split is a platform for controlled rollouts: a switchboard for feature flags, targeted rollout plans and integrations with developer tools.

Experiment testint inside Search engine in Rappi App - User in Retail

Ease of use
8.2
Support
9.5
Ease of Setup
6.9
8.2
VWO Testing
★★★★★

VWO Testing

Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.

Great tool for A/B and multi-variant testing! - Chad Z.

Ease of use
8.1
Support
8.1
Ease of Setup
8.0

Languages supported: English, Japanese

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

8.2
Zoho PageSense
★★★★★

Zoho PageSense

Zoho PageSense provides a data-driven approach to understand how each visitor interacts with your website. Its heatmap, funnel analysis, and A/B testing features makes website optimization smart, simple, and effective.

Mind blowing product loaded with all essential tools for digital marketing - Camilla B.

Ease of use
9.1
Support
7.9
Ease of Setup
0.0
9.0
Adalysis
★★★★★

Adalysis

Adalysis is a PPC Management platform including analytics, AB testing, and real-time insights.

Great Ad Testing Software - Mallory R.

Ease of use
Support
Ease of Setup

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

8.6
Reactful
★★★★★

Reactful

Reactful is a powerfully simple tool that impacts your business by helping you react to the digital body language of your users in real time. Easily program your sites, landing pages and blogs to react to the real time digital body language of your visitors.

Best way to increase page views - Executive Sponsor in Internet

Ease of use
Support
Ease of Setup
7.0
Concurra
★★★★★

Concurra

Concurra is an all-in-one conversion rate optimization technology platform designed specifically around the needs of agencies. Concurra combines A/B testing, session, live mapping and heat mapping, into one easy to use tool that gives marketers the ability to manage multiple website from a single dashboard.

Regional Manager - User in Marketing and Advertising

Ease of use
Support
Ease of Setup
5.0
Wigzo
★★★★★

Wigzo

Wigzo is an omnichannel personalization suite that works on artificial intelligence and advanced machine learning.

DO NOT USE THIS SERVICE - Braden L.

Ease of use
Support
Ease of Setup

Languages supported: English

10.0
RankScience
★★★★★

RankScience

RankScience is a continuous-optimization platform that improves website SEO through automatic A/B testing and data science.

RankScience is brilliant! - User in Health, Wellness and Fitness

Ease of use
Support
Ease of Setup

Languages supported: English

10.0
Howuku
★★★★★

Howuku

Howuku is an all-in-one experience optimization platform to help website visually understand incoming traffic and visitors behavior via heatmap and feedback.

Real Replacement to Hotjar - Eric P.

Ease of use
Support
Ease of Setup

Languages supported: English

9.8
Intellimize
★★★★★

Intellimize

Intellimize uses machine learning to automate testing and optimize conversion rates on your mobile and desktop websites.

Intellimize is more than just a machine learning A/B testing platform, but its own mini agency! - Audrey O.

Ease of use
8.8
Support
9.9
Ease of Setup
8.6

Languages supported: English

9.8
EdCast MyGuide
★★★★★

EdCast MyGuide

EdCast MyGuide is a developer and manufacturer of on screen training software.

So much more than you might expect - Administrator in E-Learning

Ease of use
9.4
Support
9.9
Ease of Setup
0.0

Languages supported: English

8.8
Landingi
★★★★★

Landingi

With Landingi you don't need any programming skills to create and optimize your own custom landing pages to convert traffic from your digital campaigns into customers.

Landingi: a tool to optimize promotional campaigns - Alicia J.

Ease of use
8.7
Support
8.7
Ease of Setup
9.0

Languages supported: English, Polish

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

8.4
Apptimize
★★★★★

Apptimize

Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS apps. A/B testing is the basis of the systematically improving your app for your users by sending different versions of your app to your real users.

Good & robust product, but high learning curve - Luis A.

Ease of use
8.0
Support
8.3
Ease of Setup
9.0

Languages supported: English

8.8
SALESmanago
★★★★★

SALESmanago

SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. They are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, online advertising, and mobile marketing.

Rozbudowany system do automatyzacji marketingu i nie tylko - Krzysztof R.

Ease of use
7.8
Support
8.8
Ease of Setup
0.0

Languages supported: German, English, Italian, Polish, Spanish

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

8.6
Salesforce Interaction Studio (Formerly Evergage)
★★★★★

Salesforce Interaction Studio (Formerly Evergage)

Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

Great product with great features - Margaret V.

Ease of use
7.1
Support
9.1
Ease of Setup
7.5

Languages supported: English

9.0
WebEngage
★★★★★

WebEngage

Marketing Automation Software

A minimalistic yet scalable approach to marketing automation & customer analytics. - Anik B.

Ease of use
9.1
Support
8.9
Ease of Setup
0.0

Languages supported: Afrikaans, Arabic, Bengali, Bulgarian, Catalan, Czech, Welsh, Danish, German, Greek, English, Estonian, Basque, Persian, Finnish, French, Irish, Gujarati, Hebrew, Hindi, Croatian, Hungarian, Armenian, Indonesian, Icelandic, Italian, Japanese, Georgian, Central Khmer, Korean, Latin, Latvian, Lithuanian, Malayalam, Marathi, Macedonian, Mongolian, Malay, Nepali, Dutch, Norwegian, Punjabi, Polish, Portuguese, Quechua, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swahili, Swedish, Tamil, Tatar, Telugu, Thai, Turkish, Ukrainian, Urdu, Uzbek, Vietnamese, Chinese (Simplified), Tibetan, Fijian, Maltese, Maori, Samoan, Tonga (Tonga Islands), Xhosa

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

8.0
BrightInfo
★★★★★

BrightInfo

BrightInfo makes every content experience count. Its real-time content personalization engine automatically serves your most relevant content to your audience on your website, ads, email and social media, boosting lead generation by up to 125%. BrightInfo requires no configuration, customization or integration and delivers value within minutes of activation. Visit www.brightinfo.com to learn more.

A way to advertise (if you can figure it out) - User in Non-Profit Organization Management

Ease of use
6.9
Support
7.8
Ease of Setup
0.0

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

7.6
Oracle Maxymiser
★★★★★

Oracle Maxymiser

Oracle Maxymiser enables the optimization of customer experiences with data science technologies covering multivariate testing, audience-segment discovery, and predictive personalization.

Best analytics tool. Ever. - Riley T.

Ease of use
7.2
Support
7.3
Ease of Setup
0.0
9.4
Recotap
★★★★★

Recotap

Recotap is an AI-driven Account-Based Marketing (ABM) platform that helps B2B Marketers run targeted ABM campaigns, at scale.

Simple and effective ABM tool to rely on!!! - Karthik Kumar G.

Ease of use
8.5
Support
9.5
Ease of Setup
8.9

Languages supported: English

8.8
MoEngage
★★★★★

MoEngage

With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning.

All-in-One tools for CRM needs - Aristianto T.

Ease of use
8.6
Support
8.7
Ease of Setup
9.2

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

8.6
Toonimo
★★★★★

Toonimo

Toonimo, Inc. offers a cloud based platform that enables businesses to showcase the key features of their websites by acting as a pathfinder to site visitors.

Simple and Intuitive Tool That Provides High Leverage for User Adoption and Self-Help Tools. - Jordan K.

Ease of use
8.8
Support
8.5
Ease of Setup
0.0

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

8.6
Optimizely Web Experimentation
★★★★★

Optimizely Web Experimentation

Optimize your conversion rate in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely

Testing and Experimentation for Everyone - Administrator in Marketing and Advertising

Ease of use
8.4
Support
8.4
Ease of Setup
9.6

Languages supported: English

9.2
EngageBay All-in-One Suite
★★★★★

EngageBay All-in-One Suite

Simple All-in-One Marketing Software. With awesome software tools backed by a dedicated support team to make every part of your marketing more effective.

Tool Empowering my marketing - Roy F.

Ease of use
9.2
Support
9.1
Ease of Setup
8.6

Languages supported: English

9.2
Nosto
★★★★★

Nosto

Nosto provides individual and segmented personalization through omnichannel touchpoints including onsite, in-store, mobile, and 3rd party ad platforms. A combination of both transactional data and real-time browsing behavior predicts buying intent and places the right product recommendations and content in front of the right shoppers at the right times.

More control in the hands of Marketing - Anwar A.

Ease of use
8.7
Support
9.4
Ease of Setup
8.7

Languages supported: German, English, Finnish, French, Swedish

9.8
Webtrends Optimize
★★★★★

Webtrends Optimize

Webtrends Optimize is a Conversion Rate Optimisation software & services provider which has been delivering CRO for enterprise brands for nearly 20 years. Its feature rich, enterprise-grade AB & Multivariate testing platform and Personalisation solutions allow businesses to increase their website ROI with informed, data–driven decisions.

Great support and tool to help small teams with little experience - Will B.

Ease of use
9.5
Support
9.8
Ease of Setup
0.0
8.4
Apptus eSales
★★★★★

Apptus eSales

Apptus eSales is a self-learning and easily deployed tool for adding Guidance, Personalization and Commerce Intelligence to any online store.

Site search the right way - Administrator in Information Technology and Services

Ease of use
7.7
Support
8.4
Ease of Setup
7.4
9.0
ABlyft
★★★★★

ABlyft

ABlyft is an A/B-Testing Platform made for Developers.The functions are especially designed for experienced users and agencies – rocket fast and ultra flexible. If you're used to A/B testing in JavaScript and CSS, this is your tool! Anyone who has already dealt with web experiments knows that most relevant experiments can't be created using a "code free editor". We are free of ballast. We stand for a platform made by Developers for Developers.- ...

Best only A/B testing tool - Alex S.

Ease of use
Support
Ease of Setup
9.0
Appier AiDeal
★★★★★

Appier AiDeal

AiDeal uses AI to identify which customers will definitely make a purchase, those who definitely will not and those who are unsure. It focuses particularly on shoppers who are undecided but likely to purchase with an additional incentive in the form of a coupon with limited validity, encouraging a faster transaction and ensuring effective use of marketing spend. AiDeal allows Appier clients to speed up customer time to purchase and help shoppers ...

Easy and Effective! - User in Alternative Dispute Resolution

Ease of use
Support
Ease of Setup

Languages supported: English, Japanese, Korean, Chinese (Traditional)

9.0
Personyze
★★★★★

Personyze

Improve website conversion rate with real-time site personalization tools. Web analytics solution with behavioral targeting advantage to maximize revenue.

Great Support, Tool is a little complicated - User in Public Safety

Ease of use
Support
Ease of Setup

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

8.0
Attraqt
★★★★★

Attraqt

ATTRAQT provides cloud-based and server-to-server SaaS tools that maximize onsite search, online merchandising and eCommerce personalization for eCommerce retailers. With easy-to-use interfaces and effective technology, ATTRAQT helps retailers make their online shop as attractive and successful as their brick-and-mortar stores.

A comprehensive merchandising platform with easily traversible hurdles - Administrator in Apparel & Fashion

Ease of use
Support
Ease of Setup

Languages supported: Arabic, Bulgarian, Czech, Danish, German, Greek, English, Estonian, Persian, Finnish, French, Hebrew, Hindi, Croatian, Hungarian, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Uzbek, Vietnamese, Chinese (Simplified), Chinese (Traditional)

B2B Software Guide