Best A/B Testing Software in 2024

8.2

★★★★★

Crazy Egg

Since 2005, Crazy Egg has helped hundreds of thousands of website owners pay attention to every website visitor, so they can get the most out of every website visit. With access to 5 different types of heatmaps, a visitor recordings/session replay tool, A/B testing, AND surveys, you have the complete package to transform your business by improving your user experience.

Crazy egg fraud - Agency in Education Management

Ease of use

8.6

Support

7.9

Ease of Setup

0.0

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8.6

★★★★★

Dynamic Yield

Dynamic Yield is a leading provider of automated conversion optimization tools for online marketers, publishers and retailers. With a proprietary platform that delivers the right promotions, content and calls-to-action to every visitor in real-time, Dynamic Yield is able to personalize every stage of the user funnel and quickly maximize user engagement, conversions and overall revenue.

Best in class personalization tool! - Amaury O.

Ease of use

8.0

Support

8.7

Ease of Setup

8.2

Languages supported: English, Japanese

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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9.0

★★★★★

AB Tasty

AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. We provide marketing and product teams with an easy-to-use optimization platform, allowing them to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

Great toolset for optimizing our site and increasing engagement - Noah T.

Ease of use

8.6

Support

9.2

Ease of Setup

0.0

Languages supported: German, English, French, Dutch, Polish, Spanish

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9.0

★★★★★

Omniconvert

Omniconvert is a 3-in-1 Conversion Optimization tool

Must have CRO tool for ecommerce - Alin C.

Ease of use

7.6

Support

9.1

Ease of Setup

7.0

Languages supported: Bulgarian, German, English, French, Dutch, Polish, Romanian, Serbian

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8.2

★★★★★

GetResponse

Web-based email marketing software that helps business owners to build permission-based mailing lists, maximize conversion ratios, increase profitability and build customer confidence.

Best All-In-One Marketing Platform for Every Online Business - Mayank D.

Ease of use

8.3

Support

8.2

Ease of Setup

7.6

Languages supported: German, English, French, Italian, Polish, Portuguese, Russian, Spanish

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.6

★★★★★

Kibo Personalization (formerly Monetate and Certona)

Conversion experts helping marketers deliver the ultimate online customer experience.

Great Product! - Ben R.

Ease of use

8.6

Support

8.6

Ease of Setup

8.8

Languages supported: English

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8.8

★★★★★

Taplytics

Taplytics is a mobile A/B testing platform for native mobile apps. Taplytics is built to enable mobile teams to deliver exceptional experiences with their apps.

Great for A/B testing! - Lili K.

Ease of use

Support

Ease of Setup

Languages supported: English

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8.0

★★★★★

Acoustic Personalization

Acoustic Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.

insights delivey - rodolfo h.

Ease of use

Support

Ease of Setup

Languages supported: English

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9.0

★★★★★

Google Analytics

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

Using your analytical data to marketing strategies - Jimmy B.

Ease of use

7.7

Support

0.0

Ease of Setup

0.0

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.8

★★★★★

Chartbeat

Chartbeat provides real-time analytics and optimization tools for publishers and content teams globally

Una gran guГa - Alberto Mario S.

Ease of use

9.2

Support

8.5

Ease of Setup

0.0

Languages supported: English

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Free Trial

8.8

★★★★★

SiteSpect

SiteSpect's solutions include A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web and app optimization, front-end optimization, and back-end testing.

Highly Versatile and Granular - Alex B.

Ease of use

7.0

Support

0.0

Ease of Setup

0.0

Languages supported: English

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Free Trial

9.2

★★★★★

Yieldify

Yieldify is a website and mobile personalization engine that helps ecommerce businesses drive increased revenue from every website visitor. By combining our end-to-end service and proprietary technology, with deep industry expertise you can expect significant onsite conversion and revenue impact.To date, Yieldify has influenced over 100 million sales through more than 200,000 online customer journeys. It currently delivers customer journey ...

A superb tool to test, learn, iterate and gather insights - Daryl H.

Ease of use

8.9

Support

9.3

Ease of Setup

9.4

Languages supported: German, English, French

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9.4

★★★★★

Convert Experiences

The most affordable and fastest enterprise a/b testing and personalization solution for CRO & data-driven decisions in high-traffic websites.

A powerful tool for SMBs to grow to the next level - Andres L.

Ease of use

8.6

Support

9.6

Ease of Setup

8.1

Languages supported: English

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9.6

★★★★★

LaunchDarkly

LaunchDarkly's vision is to eliminate risk for developers and operations teams from the software development cycle. As companies transition to a world built on software, there is an increasing requirement to move quickly, balanced with the desire to maintain control. LaunchDarkly is the feature management platform to control the whole feature lifecycle from Concept в†’ Launch в†’ Value.

LaunchDarkly has been a great product & the team has been great to work with - Administrator in Banking

Ease of use

9.3

Support

9.7

Ease of Setup

9.1

Languages supported: English

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9.2

★★★★★

WEVO

WEVO is the only tool that pinpoints why visitors aren't converting and generates recommendations to improve conversion, before going live.

Easy to set up, fast results, and findings that are straightforward but also very thorough - Adrienne R.

Ease of use

9.3

Support

9.2

Ease of Setup

9.4

Languages supported: English

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9.4

★★★★★

ClickFunnels

Clickfunnels is a website builder that allows user to create everything from membership websites, sales funnels, lead generation systems, to product launch pages, landing pages, squeeze pages, and e-commerce systems all with drag and drop ease.

Tech support from Dante Toreli in One Funnel Away Challenge rocks - Dylan T.

Ease of use

8.7

Support

9.7

Ease of Setup

8.8

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.8

★★★★★

Decibel

Every day, millions of dollars are lost due to poor experiences on websites and apps – and businesses are often in the dark about what's causing them. Decibel's digital experience platform is built specifically to identify these poor experiences and provide enterprise businesses like Lego, Adidas, and Sony the insights they need to optimize them. Decibel's platform is driven by the Digital Experience Score (DXSВ®), a unique new metric for ...

Decibel has proven a very useful tool for identifying user struggles - Rosita N.

Ease of use

7.6

Support

8.8

Ease of Setup

7.6

Languages supported: English

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9.6

★★★★★

WhatUsersDo

WhatUsersDo performs UX testing of websites. The tool provides you with videos of customers using and reviewing your website. Site owners can use feedback to identify bugs and improve user experience.

If you want to know what the users of your site think wed join this program - deivis m.

Ease of use

Support

Ease of Setup

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9.0

★★★★★

NotifyVisitors

NotifyVisitors is an engagement and retention application that provides a cross-device customer involvement for various business sectors using mediums such as Web Push & Push Notification, Progressive Web App, In-App & Web Banners, and Surveys. It uses precise analytics to communicate with the right customers with real-time engagement.

Their products are amazing - User in Internet

Ease of use

Support

Ease of Setup

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8.6

★★★★★

Gamooga

Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through various channels such as email, web, mobile, social and display.

Limitless Possibilities. - Industry Analyst / Tech Writer in Market Research

Ease of use

Support

Ease of Setup

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8.4

★★★★★

GovDelivery Communications Cloud

Reach more citizens with the most preferred communications platform for government

Easy to use! - User in Government Administration

Ease of use

Support

Ease of Setup

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8.0

★★★★★

Convertize

Convertize is a new tool that gives you access to the proven marketing tactics used by Amazon, Dropbox and other leading eCommerce and Saas websites.

Works like a charm - User in Financial Services

Ease of use

Support

Ease of Setup

Languages supported: English, French

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7.6

★★★★★

Adobe Target

Target makes it easy for you to create personalized digital experiences that deliver real results and revenue.

A tool to Personalize and Optimize Content - katerina G.

Ease of use

6.5

Support

7.4

Ease of Setup

0.0

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8.8

★★★★★

Unbounce

Unbounce allows you to build, publish & A/B test your landing pages without I.T.

Rock solid, scalable, and flexible in one package - Finge H.

Ease of use

8.6

Support

8.9

Ease of Setup

8.3

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.4

★★★★★

Google Optimize

Google Optimize offers AB testing, website testing and personalization tools for small and large enterprises to help deliver engaging customer experiences.

Simple to use, meets needs, seamless analytics. - Grant P.

Ease of use

8.8

Support

8.2

Ease of Setup

8.9

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8.6

★★★★★

Instapage

Instapage makes personalized digital advertising easier for teams and agencies by providing a powerful end-to-end solution for quickly building, integrating, and optimizing landing pages.

Slick and beautiful! - Adrian R.

Ease of use

9.2

Support

8.3

Ease of Setup

0.0

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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9.4

★★★★★

Kameleoon

Kameleoon enables Internet players to increase revenues and margins by personalizing and A/B testing customer journeys. The platform uses Artificial Intelligence to identify visitors' preferences and intentions in real time and offer tailored experiences.

Ease of use

9.1

Support

9.4

Ease of Setup

0.0

Languages supported: German, English, French, Italian, Russian

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8.8

★★★★★

Naytev

Naytev allows publishers and content creators to find the best version of their voice through social sharing. It allows them to customize and create variations in how their content is displayed on social networks when users share it from their sites. Then it uses detailed analytics and machine learning to measure, discover, and prioritize which messages create the highest engagement.

Easy to Use Social Media Management Tool - Hilary B.

Ease of use

8.8

Support

8.8

Ease of Setup

6.9

Languages supported: English

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9.4

★★★★★

Algolia

Algolia is an API built for developers that delivers relevant results in your mobile apps and websites from the first keystroke.

Seamless integration, with a lot of flexibility. - Kibichii W.

Ease of use

8.9

Support

9.7

Ease of Setup

8.8

Languages supported: Afrikaans, Arabic, Bulgarian, Catalan, Czech, Welsh, Danish, German, English, Estonian, Basque, Persian, Finnish, French, Irish, Hebrew, Hindi, Croatian, Hungarian, Armenian, Indonesian, Icelandic, Italian, Japanese, Georgian, Korean, Lithuanian, Mongolian, Malay, Nepali, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Albanian, Serbian, Swahili, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified)

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9.4