Optimizely Web Experimentation

Optimizely’s leading platform offers a complete set of digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. More than 1 million experiments have been run on our platform to reveal what works – and what doesn’t – eliminating guesswork. The world’s greatest brands choose Optimizely to win and compete in the digital economy, including Gap, StubHub, IBM, The Wall Street Journal, and many more. To learn more, visit optimizely.com.

Optimizely Web Experimentation

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Administrator in Marketing and Advertising

Advanced user of Optimizely Web Experimentation

★★★★★

Testing and Experimentation for Everyone

What do you like best?

Optimizely is like the Ferrari of a/b testing solutions. You can do so much with it.

What do you dislike?

The learning curve is excellent at times. With power and control comes a price. You have to learn how the system operates. It's not for the faint of heart. At times, tests require a developer.

What problems are you solving with the product? What benefits have you realized?

We can optimize everything on the website including CTA, colors, buttons, and graphics. We even test new feature releases to ensure we are seeing a positive lift without much risk (using a targeted audience and specifying the amount of traffic we send to the variant)

Review source: G2.com