WebEngage

What do you like best?

What I love most about WebEngage,

1. Minimalistic UI.

2. Compatibility with GTM (Love this feature).

3. Easy to configure 3 rd party service providers.

4.Powerful event-based analytics dashboard.

5. Easy to create customer journies & in-depth analysis.

6. Unique conversion attribution system.

7. Reflective campaign analysis.

What do you dislike?

There's is nothing to "dislike" in WebEngage, but I would like to make some suggestion,

1. Add Google ads audience exporting.

2. Add some more advanced customer analytics solutions like RFM, customer churn prediction, conversion probability, etc.

3. Automatically enable the winning variation for all users of a campaign after a certain time period.

4. Edit campaign content after enabling a customer journey.

Recommendations to others considering the product:

It's easy to use, understand & scale your marketing effort using WebEngage.

What problems are you solving with the product? What benefits have you realized?

WebEngage helping Cashify to solve various problems across departments,

1. The marketing operation team can plan, deploy & test customer journeys in a minimum time span.

2. Content team can A/B test their content & easy personalization method helps the team to test better.

3. Illustrative customer analytics help the product & analytics team to decide better.

4. GTM compatibility helps the data engineering team deploy tags independently without being dependent on the dev team.

5. Data collected via Webhooks helps the data science team to build better models & helps taking better business decisions.

By all accounts & proven results, I must say that WebEngage is easy to use & highly useful SaaS an organization can use to streamline their marketing automation & customer analytics process.