AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. We provide marketing and product teams with an easy-to-use optimization platform, allowing them to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

Languages supported: German, English, French, Dutch, Polish, Spanish

9.0/10 (Expert Score) ★★★★★
Product is rated as #22 in category A/B Testing Software
Ease of use
8.6
Support
9.2
Ease of Setup
0.0

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AB Tasty is a global leader in feature management, experimentation and personalization solutions, helping businesses launch better products faster and drive more conversions, engagement, and revenue on all their digital assets and channels. We provide marketing, product, and technical teams with a comprehensive brand and product experience optimization platform, allowing them to turn website, mobile or application visitors into customers, subscribers or leads, while delivering outstanding customer experiences, aligned with business KPIs. AB Tasty’s customer list includes Ashley Furniture, Kiehl’s, Sephora, USA Today, YSL Beauty, as well as more than 900 global enterprises. To learn more, please visit www.abtasty.com.

Plans and Pricing: https://www.abtasty.com/plans/

AB Tasty
AB Tasty

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Customer Reviews

AB Tasty Reviews

Noah T.

Advanced user of AB Tasty
★★★★★
Great toolset for optimizing our site and increasing engagement

What do you like best?

We love the ease with which AB Tasty has enabled us to test new features and optimize existing ones. Their tools are friendly and intuitive, their help content is actually helpful, and their support team has been a delight to work with. We've also been excited to see the rapid growth of their toolset in our relatively short time with AB Tasty, with new features like the dedicated code editor. What really set AB Tasty apart from similar tools for us was that it just worked with our single page app. Our SPA architecture caused various problems with each of the other tools we tried, but AB Tasty just worked right out of the box.

What do you dislike?

We preferred the reporting suite from a competitor that we trialed, but overall, AB Tasty won hands down for ease of use and great support. We've supplemented AB Tasty's reporting tools with their out of the box integrations for Heap and Segment, and we've been very happy with the results.

Recommendations to others considering the product:

AB Tasty and their competitors each offer free trials. Take advantage of that and find the right solution that works for your team and your stack.

What problems are you solving with the product? What benefits have you realized?

We've made some dramatic improvements in user registration and activation rates using AB Tasty to experiment with our onboarding flow. We've also had great success increasing adoption of a few key features using experiments to drive discovery and engagement.

Review source: G2.com

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