For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our users? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered data-informed companies to validate marketing tags and optimize digital analytics implementations on an automated platform—giving teams trustworthy data to guide marketing decisions and better connect with their audiences.
Now with Strala by ObservePoint, ObservePoint’s platform also provides user insights by creating unified data standards, managing user touchpoints, and generating accurate attribution insights that increase growth and ROI.
ObservePoint’s products and solutions include: WebAssurance, AppAssurance, and Strala by ObservePoint. For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.
SAMEER S.
Advanced user of ObservePoint
★★★★★
Trust your data and your insights.
What do you like best?
ObservePoint's data governance and performance measurement technologies can help you drive growth and increase ROI by:
Unifying data standards before the data even exists
Capturing and validating every customer touchpoint to get the end-to-end experience
Automating testing and holistic attribution modeling to generate trusted and actionable insights
What do you dislike?
Nothing much it's the best software to use
What problems are you solving with the product? What benefits have you realized?
Validate the data you're collecting so you can make better decisions for your customers and your company. ObservePoint's automated platform helps cross-departmental teams plan, deploy, QA, and validate their MarTech and analytics strategy at scale, so they can achieve unparalleled data quality and gain complete confidence in their data.
Review source: G2.com
