OpenX

What do you like best?

My clients are constantly asking for reporting, they want to know how many clicks their ads got, what percentage of people clicked on them, how many people saw the ads, etc and this tool helps us track those numbers accurately and easily.

What do you dislike?

I have to use this in combination with another program called SailThru in order to generate all of the information my clients ask for. I would like for these services to somehow be combined.

Recommendations to others considering the product:

Be sure you know the functions, it's great for generating reports and filtering results to very specific things!!

What problems are you solving with the product? What benefits have you realized?

We are solving the issue of tracking ad clicks and impressions, generating reports easily that can be modified and filtered for the specific information and client we are looking to track, and it's very easy!