Save Time, Optimize Spend
What do you like best?
One of the biggest headaches in managing CPL programs like content syndication is managing lists and/or managing multiple integrations with your MAP. With Integrate, there's one integration to manage and zero list management involved. It takes the time we spend troubleshooting missing leads down to almost no time at all. Additionally, I like that we're able to get leads from a variety of vendors through one relationship – rather than managing individual relationships with multiple vendors at a time every quarter.
What do you dislike?
It's not cheap – but it's pretty easy to pencil out the ROI. Consider the time you spend managing these programs – vendor negotiation, setup, troubleshooting missing leads, pushing back on leads that aren't good – it pays for itself in time savings alone. We also used the tool they acquired for event leads and it wasn't as simple as we would have liked, so likely would pass on that in the future.
Recommendations to others considering the product:
If you're doing a lot of content syndication and not seeing a lot in the way of pipeline generation, it's likely time to consider optimizing your spend by leveraging Integrate.
What problems are you solving with the product? What benefits have you realized?
I had a really small team – we didn't have extra man hours to spare. The biggest problem we were solving was time management. And secondly -- Our conversion rates were well below average out of content syndication programs, and leveraging Integrate helped us waste less money on "bad leads," which ultimately increased our opportunity conversion rates to the point where content syndication was finally generating the 3x ROI we expect out of our programs.
