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Best Marketing Analytics Software

Products Buyer's Guide
8.6
Supermetrics
★★★★★

Supermetrics

Supermetrics picks up all the marketing data you need and brings it to your go-to reporting, analytics, or storage platform — whether that's a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.Supermetrics is used by +400k marketers across the globe and is the #1 reporting automation tool for PPC, SEO, social and web analytics.

Swiss army knife for marketing report and analytics - Jia L.

Ease of use
7.2
Support
8.5
Ease of Setup
0.0

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

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9.6
Deftly
★★★★★

Deftly

Deftly is a cloud-based platform designed for digital marketing professionals, in both agency and corporate settings.

Deftly Totally Streamlined Our Reporting! - Erik J.

Ease of use
Support
Ease of Setup

Languages supported: English

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9.6
Ruler Analytics
★★★★★

Ruler Analytics

Ruler Analytics adds valuable insight to leads sourced through inbound phone calls and form fills, integrating with popular advertising, analytics and CRM tools to seamlessly fit in most modern workflows.

Ruler Analytics Successful Tool For Tracking Business Calls And Visitors - Nikita S.

Ease of use
Support
Ease of Setup

Languages supported: English

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9.6
Adtriba
★★★★★

Adtriba

The system captures all marketing touchpoints and calculates the actual profitability of each campaign through big data technology and AI. By reporting the results in one simple dashboard Adtriba massively reduces cross-channel complexity and allows for an optimization of marketing performance.

very useful tool to determine potentials - Felix W.

Ease of use
Support
Ease of Setup

Languages supported: German, English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.8
App Annie Ascend
★★★★★

App Annie Ascend

App Annie is one of the world's most recognized mobile data and analytics platforms. App Annie provides a side-by-side mobile view of both mobile market insights through App Annie Intelligence and digital advertising analytics in App Annie Ascend to maximize performance.

A complete solution for aggregating data across many sources - Mark R.

Ease of use
Support
Ease of Setup

Languages supported: English

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8.8
Resulticks
★★★★★

Resulticks

Resulticks is marketing automation redefined and realized. Everything you need to create, manage, track, and report on campaigns across multiple channels in a single cloud-based platform.

Resulticks a potential system! - Daniel O.

Ease of use
Support
Ease of Setup

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

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8.6
Nielsen Marketing Cloud
★★★★★

Nielsen Marketing Cloud

Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.

Nielsen Marketing Cloud is easy to use. - Emma S.

Ease of use
Support
Ease of Setup
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8.0
BrandMuscle
★★★★★

BrandMuscle

With BrandBuilderВ®, our local marketing automation platform and ad builder solution, your local affiliates can market when, where and how they need to across multiple decision points and media channels - while preserving and strengthening the power of your brand.

BrandMuscle is solid for SMBs - Consultant in Consumer Services

Ease of use
Support
Ease of Setup
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9.0
Autopilot
★★★★★

Autopilot

Autopilot is easy and visual marketing software for automating the customer journey. Marketers use Autopilot to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

Great and user-friendly marketing automation platform - Michael A.

Ease of use
8.9
Support
9.1
Ease of Setup
9.0

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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9.4
DemandJump
★★★★★

DemandJump

DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer ...

A B2B Marketers Best Friend - JoLynda W.

Ease of use
8.8
Support
9.6
Ease of Setup
8.9

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.6
Pathmatics
★★★★★

Pathmatics

Video, display, mobile, tablet & native ad intelligence for the world's top advertisers, agencies, publishers and ad tech providers.

Good resource but should be used as guidance - Lauren M.

Ease of use
9.2
Support
8.3
Ease of Setup
0.0

Languages supported: English

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8.8
Terminus ABM Platform
★★★★★

Terminus ABM Platform

Terminus is the most complete ABM platform available. Find the right audiences, get relevant messages in front of them across every channel, bring your sales team along for the entire revenue journey, and measure performance on everything – all from one place.

Launched an ABM Program in 60 Days - Torrey D.

Ease of use
8.7
Support
8.8
Ease of Setup
9.1

Languages supported: English

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9.2
Tinyclues
★★★★★

Tinyclues

Tinyclues is a solution for e-commerce websites or retailers to optimize the targeting of its marketing campaigns.

Tinyclues is a user friendly tool that helps optimizing turnover by refining the campaign planning - Sofie B.

Ease of use
8.9
Support
9.3
Ease of Setup
9.1

Languages supported: English

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8.4
Selligent Marketing Cloud
★★★★★

Selligent Marketing Cloud

Selligent omnichannel audience engagement platform

Great Customer Service and Features, but Outdated Message Studio UI - User in Staffing and Recruiting

Ease of use
7.8
Support
8.3
Ease of Setup
0.0

Languages supported: German, English, French, Italian, Dutch, Spanish

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8.0
Adobe Campaign
★★★★★

Adobe Campaign

New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer's habits and preferences.

Adobe Products - up your marketing game! - Caroline M.

Ease of use
7.3
Support
7.9
Ease of Setup
7.3

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

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9.2
Moat Analytics
★★★★★

Moat Analytics

Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.

Moat Review - Kelly N.

Ease of use
9.3
Support
9.1
Ease of Setup
9.3
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9.6
Digivizer
★★★★★

Digivizer

Delivering technology that helps businesses compare the performance of digital marketing content across all social & search accounts.

About Digivize - Nori Y.

Ease of use
Support
Ease of Setup

Languages supported: English

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9.4
Adinton
★★★★★

Adinton

Adinton is a software for analyzing and optimizing marketing campaigns that allows you to manage online marketing investment return and sales due to spending optimization.

Adinton Best Analytics Marketing Software To Manage Business Audiences - Agency in Information Technology and Services

Ease of use
Support
Ease of Setup
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9.0
Vertify
★★★★★

Vertify

Vertify is an integration platform for the business user: providing pre-built integrations between Marketing Automation and any other system that houses customer data.

Great All Around Experience - Kevin K.

Ease of use
Support
Ease of Setup

Languages supported: English

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8.6
Survata
★★★★★

Survata

Survata can provide actionable insights in real-time, allowing advertisers to make changes concurrently with the campaign. From pre-testing creative concepts to measuring brand lift after a campaign, Survata has a wide suite of applications to elevate your ad research to new levels.

Survata : A nice place for Marketing? - Subrat P.

Ease of use
Support
Ease of Setup
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8.6
Gamooga
★★★★★

Gamooga

Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through various channels such as email, web, mobile, social and display.

Limitless Possibilities. - Industry Analyst / Tech Writer in Market Research

Ease of use
Support
Ease of Setup
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8.0
Oracle Data Cloud
★★★★★

Oracle Data Cloud

Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.

Strong product for easy tagging and insights - Aaron H.

Ease of use
7.9
Support
7.9
Ease of Setup
7.9
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9.0
Attribution
★★★★★

Attribution

Attribution offers multi-touch attribution in a simple dashboard that presents all ad campaigns, cost, visits, conversions and return on investment in one view.

Attribution App solved a problem that would take months to resolve for PadSplit. - Deniz C.

Ease of use
8.8
Support
8.9
Ease of Setup
0.0

Languages supported: English

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8.8
ChannelMix
★★★★★

ChannelMix

ChannelMix, a full-service data aggregation platform, is designed to integrate all marketing and media channel data into a single platform so users can analyze and report on it with their favorite BI tool.

Gamechanger and differentiator - Meghan D.

Ease of use
8.6
Support
8.7
Ease of Setup
8.0

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

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9.6
xiQ
★★★★★

xiQ

Mobile Sales IQ for B2B Sales and Marketing professionals.

an effective Cloud based ABM tool that provides Campaign results with analytic measurability. - Donna Y.

Ease of use
9.1
Support
9.8
Ease of Setup
8.8

Languages supported: English

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8.4
Dynamics 365 Marketing
★★★★★

Dynamics 365 Marketing

Increase customer demand for your products and services, create seamless customer experiences, and improve marketing results with Dynamics 365 Marketing.

Trusted and Good marketing platform - saroj s.

Ease of use
8.1
Support
8.2
Ease of Setup
0.0
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8.6
Emarsys
★★★★★

Emarsys

SAP Emarsys Customer Engagement is an omnichannel marketing automation solution, part of the SAP Customer Experience portfolio. Comprising a customer data platform wth fully integrated multichannel campaign management, personalization, segmentation and analytics dashboards, it is supported by dozens of additional features and add-ons. Our fully automated customer lifecycle workflows are crowdsourced from leading brands in your industry that ...

Great Marketing Tool to work with! - Dominic W.

Ease of use
8.4
Support
8.5
Ease of Setup
0.0

Languages supported: German, English, French, Russian, Spanish, Turkish, Chinese (Simplified)

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8.4
NinjaCat
★★★★★

NinjaCat

NinjaCat is a powerful all-in-one reporting solution for leading digital marketing agencies. It combines Google AdWords, Bing Ads, Analytics, Facebook, DoubleClick and Call Tracking into one beautiful interface, allowing you to monitor campaigns and deliver incredibly effective reports. Save time, reduce churn and win more clients today.

NinjaCat saves you time so you can analyze and deliver stronger recommendations. - Stevie S.

Ease of use
7.9
Support
8.3
Ease of Setup
7.4

Languages supported: English

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9.6
CaliberMind
★★★★★

CaliberMind

CaliberMind is an intelligent account lifecycle management solution that seamlessly integrates with your core CRM & MAP systems to bring together all the lead and account data into one place for matching, routing, scoring and analytics - so revenue teams can target accounts, act, and report on account-based data.

Very good - Tom Y.

Ease of use
8.4
Support
9.8
Ease of Setup
7.8

Languages supported: English

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9.6
Morphio
★★★★★

Morphio

the AI-driven prediction platform that was created by marketers, FOR marketers. Save time and perform better.

Morphio Incredible marketing reach !! - Robin R.

Ease of use
9.1
Support
9.8
Ease of Setup
7.8

Languages supported: English, French

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