an effective Cloud based ABM tool that provides Campaign results with analytic measurability.
What do you like best?
The Visibility into the behaviors of my customer from my Campaign and its automatic lead scoring on the marketing side. On the sales side, the ability to understand my customer's DISC profile (Meyer's Briggs) so that my sales and business development teams can provide messages and communication that resonates to their profile.
What do you dislike?
This may be an internet connection issue from my company, but the lag time in certain web processing functions since it is a cloud based tool.
What problems are you solving with the product? What benefits have you realized?
Marketing Campaign and Sales ROI (Return on Investment) and KPI's (Key Performance Indicators) ability. The xIQ tool provides an end to end sales and marketing journey and ability for executive management to see tangible cause and effect. As a semiconductor engineering company, xIQ provided tangible results to a marketing campaign, from new customer acquisition which resulted in a sale in less than 6 weeks post the campaign.
