Woopra is a real-time customer analytics service that delivers a comprehensive view of the customer to help companies create better experiences.

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

8.8/10 (Expert Score) ★★★★★
Product is rated as #33 in category Customer Journey Analytics Software
Ease of use
8.6
Support
8.9
Ease of Setup
8.4

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Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps.

Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.

As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support.

Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data.

Finally, Woopra’s Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time.

With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.

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Customer Reviews

Woopra Reviews

Phil R.

Advanced user of Woopra
★★★★★
Fantastic analytics tool; automations are where it shines

What do you like best?

- Wide array of automations, including to slack, data lakes, and marketing platforms.

- dynamic variations on visualizations / analysis; means you can build pretty complex user funnels, with multiple dropoff points, and see how they change (over time, under certain correlations, etc.)

- really responsive customer support

- Customizable dashboards and categories for dashboards. We have a few high-profile charts we like to keep an eye on and it's quick for us to get a lot of insight quickly because of this.

What do you dislike?

- The Activity view; at our size of an org, we have trouble gleaning any meaningful use from it.

- Charts are private by default and need to be shared with your wider team manually. Leads to a lot of "Hey check this out <link>" messages where the receiving party needs to ask for access first. Would love a settings/preferences option for "Share reports by default" or something.

What problems are you solving with the product? What benefits have you realized?

Woopra's turned out app's analytics data into meaningful and understandable insights.

Review source: G2.com

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