Baremetrics

What do you like best?

Revenue churn cohort analysis, segmented by Clearbit data to find where the real product market fit is. If I look at an overall cohort analysis, it's great to see overall retention, but the key for me was being able to see my business has a much better fit with higher ASP and ARPA customers. That nugget of gold helped shape our strategic direction, and begin paring back Baremetrics's other data insights to go from the generic to the more targeted (which is where I've been trying to get to for some time!).

What do you dislike?

It would be nice if Revenue Retention was shown as well as Net Revenue Churn (which is just the inverse). This is the prime metric for SaaS companies to use as a proxy for product market fit.

Recommendations to others considering the product:

If you use spreadsheets, talk to the Baremetrics team on their new Google Sheets =MRR() function - it's amazing.

If you are the type that wants brutal transparency and believes in dashboards as information radiators - they have a dashboard offering.

Talk to Baremetrics about enriching your CRM with Clearbit data directly via native connections.

What problems are you solving with the product? What benefits have you realized?

Other problems have been getting a real MRR figure. While Stripe and Recurly is great, there is always a difference between the two. Baremetrics tracks something like 10x the events of either platform, so it is a much more accurate read of what my business's true headline metric is.