Wicked Reports

What do you like best?

One tag does it all. Or just about. Once you've installed the tag on your properties and linked up the accounts (mostly through oAuth screens), you're good to go. As far as ease of integration, this is as good as it gets.

What do you dislike?

There's a 1 day lag for the data, and it's difficult to sit on one's hands for a full day when launching a new campaign. I understand the need for this, but... it would be nice to have a "rough estimate" for day-of. Overall, a pretty minimal complaint given what Wicked provides.

What problems are you solving with the product? What benefits have you realized?

I provide my clients with the ability to view visitor and marketing stats all the way from big picture overview down to single user story. With Wicked, my clients can answer the basics ("How's our campaign doing?" to the intricate ("What did this user do last wednesday?")