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Being the world’s most complete online collection of direct mail samples, sales letters, postcards, and flyers, Who’s Mailing What! is the go-to resource for direct marketers, copywriters, designers, and everyone involved in direct mail marketing. WMW! provides information on 126,000+ direct mail packages sent by 21,000+ mailers from across U.S. markets since 1984.
Customer Reviews
Bruce M.
Advanced user of Who’s Mailing What!It's a valuable source of ideas and competitive intelligence for any business that seeks to improve direct mail performance. The interface is easy to use, and the brands that WMW captures comprise the vast majority of the nation's premier mailers.
Users need to be aware that it is impossible for any service to capture all mailing activity. The WCM panel covers virtually every state, but as direct mailers get better at refining their targeting, they mail fewer pieces which reduces the likelihood that WCM can capture all mail activity.
Our goal in using WMW is to see how other direct marketers are using offers, design advances, format tests, and copy tactics. Every time we visit WMW , we come away with several interesting ideas to test for our clients.
