Brandwatch

What do you like best?

Dedicated tool having almost all functions I need for a social analysis tool.

What do you dislike?

Some minor inconvenience in dashboard functions as well as query writing. For example: 1. When it comes to the need of filter by social panels, I cannot search for the name of panel I've created. I have to scroll down all over the total list to find the panel I need. 2. For such long and comprehensive queries, when I have typo and the tool notice me that my query have wrong syntax, It's so hard to detect exactly where the error. You should highlight the error to make it easier to detect and correct.

What problems are you solving with the product? What benefits have you realized?

I use Brandwatch to study about consumers' perception, awareness, interest, understanding based on their social conversations, to deeply understand a topic of discussion in terms of who talk/interest? when they talk? which topics? what is their triggers/barriers? how are their affinity toward this brand? why they love/hate that product?, etc. Brandwatch audience also helps to create consumer portrait and help our company define target audience.