SAS Marketing Optimization enables you to make the most of each individual
customer contact by determining how business variables, e.g., resource and
budget constraints, contact policies, the likelihood that customers will respond and
more will affect outcomes.
Customer Reviews
Ritesh N.
Advanced user of SAS Marketing OptimizationIt is a wonderful, easy to use, a complete solution for marketing. SAS Marketing optimization helped us move from data to insight to action. It has rich functionality for planning, and RTDM (real time decision making) engine. Marketing analytics completely revamps the experiences that increase profitability, high penetration and creates fantabulus brand loyalty.
As such, nothing is what I dislike about it, but the version that I worked on was not fully mature at that time. Now I have heard and read that it has improved a lot in terms of maturity, capabilities, stability and features.
The cloud version of the product is much better, so if your organization is aiming for cloud, go for that.
We have used it for defining, designing and managing campaigning's and also to make real time decisions based on the responses from the customer.
