Resonate Analytics

What do you like best?

The Resonate platform, though not entirely intuitive in its design, helps so much when wanting to do deep dives on specific audiences to understand consumer behaviors and habits such as media consumption like websites they visit, TV shows they watch, shopping habits. Things that go way beyond typical demographics with educational and career focused questions too.

I also love that it works fast and I can pull insights very quickly once I'm trained and know what I'm looking for.

What do you dislike?

Besides setting up audiences and comparing, the indexing and user experience is lacking a little. Most of the time the audiences we're looking at are very nuanced and they don't necessary index in a clear manner with the base audiences we're comparing them to. The user experience can also be a little confusing without proper training on the platform.

I don't love how busy the homescreen is either. Design wise, the platform is a little scattered for me.

What problems are you solving with the product? What benefits have you realized?

As a digital strategist, I'm mostly interested in understanding digital platforms, sites, and social media habits of various audiences across our client roster. For different campaigns, it's also important to understand how these are influenced by external factors such as COVID, which Resonate has done an outstanding job with including this data.