Refract.ai

What do you like best?

I like everything about the tool itself but the biggest plus for me is the outcomes you can create by using it with your team

What do you dislike?

It's tough to find a negative here as all problems I have experienced have been swiftly dealt with.

Recommendations to others considering the product:

Ensure your team know that this is there to help them get better and close more business - not as a stick to beat them with. Don't try to do too much too soon. Take full advantage of your account manager, they are very helpful, very responsive and help you design your campaigns

What problems are you solving with the product? What benefits have you realized?

Helping salespeople get quantifiably better by understanding what happens in their conversations with prospects. Using a tool like refract gives you the power to apply a coaching approach based on helping individuals. It's amazing to see how fast salespeople can make improvements with just a few pointers. The power of the AI means you don't have to spend hours going through individual calls, you can pinpoint coaching needs very fast.