Maroon.ai is a predictive intelligence product company for enterprise sales and marketers. The plug and play product integrates with your marketing automation and CRM systems and leverages machine learning and predictive classification to determine the deepest context. Using this context to go enhance the quality of your funnel, be it inbound or outbound. All models a built for efficiency and confidence levels or 70% or higher are standard using this product.
Typical problems customers solve using maroon:
– Scoring and prioritizing prospects
– Segmenting leads based on geographies, target markets and product lines
– Discovering buyer intent and enabling personalization
– Net new accounts with a named account standard
– Predictive channel and marketing insights
Customers have been able to realize a 23% lift in L2R within 4 months of product adoption. Maroon started its journey in 2016 and since has successfully served customers across the world. To name a few Tata Communications, Oracle Asia Pacific, Eureqa, Airnet Infotech among others.
Administrator in Computer Software
Advanced user of Maroon.ai
★★★★★
CDP with great identity resolution
What do you like best?
Have been using the product for creating a single view of all our prospects coming from different channels. Have successfully integrated our CRM, marketing automation and analytics and BI engine as well. Very impressed with identity resolution module available within the platform. We have hit near to 95% match rates with IR. The CDP allows us to build custom attributes over and above existing attributes that become available through internal and maroon's data cloud
What do you dislike?
The predictive capabilities are human centric and the delay in creating new models can be a slight nuisance given most our campaigns are near real time. Also the team needs to build better visibility on use cases that can be used as reference.
Recommendations to others considering the product:
Flexible engagement model and very accurate identity resolution module.
What problems are you solving with the product? What benefits have you realized?
Single point of view, customer data platform and leveraging predictive to add derived attributes to the marketing automation.
Review source: G2.com
