Kwanzoo

What do you like best?

I like how Kwanzoo is willing to work and grow with their customers to ensure the success metrics are met. They are always listening to the customers' feedback on what they can do technically to be more capable.

What do you dislike?

Similar to other small companies, they are experiencing growing pains like system uptime, technical compatibility, right hand not knowing what the left hand is doing, and turnover rates. While the platform is impressive, in order for them to make the prime time appearance, they need to step up their game like the big boys.

Recommendations to others considering the product:

Try out Kwanzoo with a Proof of Concept. Run a small project with clearly define metrics and expectation and see what Adapative ABM can do for you and your organization. Depending on your industry and target account list, ABM may not be the solution for you. However, you would never know if you don't give it a try.

What problems are you solving with the product? What benefits have you realized?

I am serving targeted ads to the specific personas in the target accounts we are going after. We are able to dial up or down the number of impressions, adjust the target account list on the fly, and personalize messaging on our website when audience from specific verticals land.