Top grade intent data for ABM and go-to-market planning
What do you like best?
The quality of Nexus intent data is best-in-class when it comes to 3rd party intent data on accounts and companies.
The platform provides granular insights on your markets and solution areas, with multilingual options, and the ability to switch out keywords and topics easily if required.
You can also use filters to quickly refine your search for company data in what is often quite a broad data set.
What do you dislike?
There are some areas of improvement, such as identifying the new companies, but the team have made some recent fixes and new features are being added all the time, which is always great to see!
Recommendations to others considering the product:
You should use Nexus aligned to your ABM and Demand Gen programme objectives - working with an experienced partner can also drive down time to ROI.
What problems are you solving with the product? What benefits have you realized?
We have been looking for 3rd party data on companies so we can prioritise accounts within our sales and marketing programmes. Nexus provides us with the data to help validate our account selection for account-based marketing & sales.
It also helps us define our priority markets and understand buyer behaviour at the next level!
Great for GTM research, planning and segmentation.