Best Audience Intelligence Platforms in 2024

7.6

★★★★★

Khoros Marketing

Khoros Marketing (formerly Lithium+Spredfast) is a Social Media Management System that enables companies to monitor, manage and measure social media initiatives.

Great in some areas, not great in others - Agency in Marketing and Advertising

Ease of use

7.3

Support

7.5

Ease of Setup

6.7

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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9.8

★★★★★

SpotRight

SpotRight makes it fast and easy to define and view custom audiences, and target the people-based audiences across top media-buying platforms like Facebook, Google, and TheTradeDesk.

Vital Tool for Audience Development & Strategic Targeting - Cristin M.

Ease of use

9.7

Support

0.0

Ease of Setup

0.0

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8.8

★★★★★

Affinio is an Interest Analytics Platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming interest-based segments in any audience.

Affinio Gets Listening Right... and Is Only Getting Better - Andres D.

Ease of use

8.5

Support

8.6

Ease of Setup

0.0

Languages supported: English

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7.0

★★★★★

StatSocial

Segment and target your Twitter audience as never before. Through StatSocials patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes, as defined by 30,000+ variables.

UNDERSTAND YOUR AUDIENCE AND CREATE A REAL NETWORK - Adriano C.

Ease of use

Support

Ease of Setup

Languages supported: English

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8.8

★★★★★

Pulsar Platform

Pulsar Platform is a complete monitoring and analytics tool to measure and optimize performance across your owned social channels and websites.

The best and most cost effective social listening software out there. - User in Marketing and Advertising

Ease of use

8.3

Support

8.9

Ease of Setup

8.4

Languages supported: Afrikaans, Arabic, Bengali, Bulgarian, Catalan, Czech, German, English, Basque, Finnish, French, Croatian, Armenian, Italian, Japanese, Central Khmer, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Albanian, Swedish, Chinese (Simplified)

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9.0

★★★★★

Brandwatch

Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web.

Good experience using Brandwatch so far but still see potential spaces for development - Consultant in Research

Ease of use

8.2

Support

9.2

Ease of Setup

0.0

Languages supported: Arabic, Bengali, Catalan, Czech, Danish, German, Greek, English, Finnish, French, Hebrew, Armenian, Indonesian, Italian, Japanese, Korean, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tamil, Thai, Turkish, Urdu, Vietnamese, Chinese (Simplified)

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8.8

★★★★★

Zoomph

Zoomph is a world-class audience data and activations platform, designed to give marketers a real-world understanding of their consumers. By streamlining data from social media and proprietary datasets, Zoomph gives you a deep, intricate view of the different personalities in your target audience.

The Standard in Sports Industry Reporting and Analysis - Marcus S.

Ease of use

8.7

Support

8.9

Ease of Setup

8.7

Languages supported: English

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8.0

★★★★★

Dstillery

Helping marketers build custom audiences and activate them across all screens.

Audiences for Any Campaign - Mitchell K.

Ease of use

Support

Ease of Setup

Languages supported: English

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5.6

★★★★★

Helixa

Helixa is a forward-thinking audience insights platform that uses ethical AI and machine learning technology to connect data sources in one easy to use tool. We build research platforms for the 21st century that have more depth and detail than you would ever get from a single source research platform.The results are incredibly detailed personas of the consumers who matter to your business.

Unique Insights-Gathering Tool - Consultant in Marketing and Advertising

Ease of use

Support

Ease of Setup

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.4

★★★★★

Choozle

Choozle – Digital Advertising Made EasyВ®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.

Very responsive and easy to communicate with in order to get the most out of my ad campaigns. - Grady B.

Ease of use

8.1

Support

8.3

Ease of Setup

0.0

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.6

★★★★★

Quantcast Platform

Quantcast is a digital advertising company specialized in audience measurement and real-time advertising.

Quantcast Advertise is an Agency Must! - User in Marketing and Advertising

Ease of use

8.7

Support

8.5

Ease of Setup

8.6

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8.2

★★★★★

Linkfluence Radarly

Linkfluence Radarly is an AI-enabled consumer insight platform that allows you to extract valuable consumer insights from social data.

Great social listening tool - particularly strong on Instagram data - Agency in Marketing and Advertising

Ease of use

8.0

Support

8.2

Ease of Setup

8.4

Languages supported: Afrikaans, Arabic, Bengali, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Persian, Finnish, French, Gujarati, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Marathi, Macedonian, Mongolian, Malay, Nepali, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Sinhala, Slovak, Slovenian, Somali, Spanish, Albanian, Serbian, Swahili, Swedish, Tamil, Telugu, Tagalog, Thai, Turkish, Ukrainian, Urdu, Vietnamese, Chinese (Simplified), Chinese (Traditional)

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8.8

★★★★★

Audiense

Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high performance campaigns at scale.

Audiense is the world's number one audience intelligence solution - 2020 - Nathaniel H.

Ease of use

8.6

Support

8.6

Ease of Setup

0.0

Languages supported: English, Spanish

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9.0

★★★★★

Appier AIXON

Empowers every business to use AI to turn data into insights, starting with marketers who want to make sense of the mountain of CRM, site and app data and turn it into audience engagement, growth, and monetization

An investment in AI helps drive our businesss, and % uplift shoot off the chart. - Executive Sponsor in Financial Services

Ease of use

Support

Ease of Setup

Languages supported: English, Japanese, Korean, Chinese (Traditional)

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10.0