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Helixa is a forward-thinking audience insights platform that uses ethical AI and machine learning technology to connect data sources in one easy to use tool.
We build research platforms for the 21st century that have more depth and detail than you would ever get from a single source research platform.
The results are incredibly detailed personas of the consumers who matter to your business.
Customer Reviews
Consultant in Marketing and Advertising
Advanced user of HelixaAbility to very quickly gather insights into audiences and media consumption habits. Really great for early stage strategic development for new products and offerings. I've been able to provide clients with insights about their audiences that are immediately actionable.
Nothing to dislike, but you have to formulate queries -- the tool doesn't lead you, you have to engage with it. That's not a problem for me, but some of the junior people on my team sometimes need guidance. I can usually spare them the five minutes to get them on track.
Why does anyone use research: to learn about audiences. What they like, how they use products, what types of content do they consume. The mixture of data sources from social, MRI/GfK, and demo sources to properly weight samples is unique and transforms it beyond being a fancy social media listening tool into a sound research tool we can use quickly and (as we are a small company) at a reasonable cost.
