AdIntel by Soomla

What do you like best?

Seeing what is working with the competition, what their top creatives are and who generally is spending in the industry.

Clicking on a creative shows the actual asset

What do you dislike?

I haven't found too much use for the heatmaps

there's no consistency with the metrics

certain very important metrics are missing, like IPM to give us a sense of overall weight

CTR seems to vary widely by network so the analysis unfortunately needs to be done at more micro levels

Recommendations to others considering the product:

If you need general insight in to the industry and specifically competitive UA creative, Ad Intel is one of the few providers offering this level of data.

However, the actual metrics shouldn't be relied on in a meaningful way but can help provide guidance on opportunities

What problems are you solving with the product? What benefits have you realized?

Nothing concrete, it is nice to see who is spending in the space but again, lacking a sense of weight or trust with the metrics provided