Powerful, Game-changing sales tool
What do you like best?
Outreach allows me to create a multi-pronged approach to prospecting and follow up that is personalized and scalable. I use it to create targeted messages to high value prospects and to nurture deals at each stage in my funnel. I have been able to achieve my annual quota in the first 4 months of the year because I can work twice as many deals at a time.
What do you dislike?
The calendar feature is a bit wonky. It doesn't play as well with Hubspot as I'd like. The Outlook plugin is also a bit behind.
Recommendations to others considering the product:
If you are considering Outreach, I would recommend thinking about a list of processes that are currently manual that you would like to automate. Having this starting list will make your initial experience more powerful. Have some time set aside to watch the training videos so you can get the basics down.
What problems are you solving with the product? What benefits have you realized?
We needed to solve a volume problem so that we could focus on quality issues. Outreach solved that problem for us overnight. We are running at a fast clip now and can do A/B testing, open/click tracking and not worry about losing things through the cracks.
The other challenge we had was nurturing deals through the funnel with valuable, personalized content. We have a lot of content and have been able to create a large library of templates that can be deployed easily. We lose fewer deals because we are able to be consistent with follow-up
