ZoomInfo Enrich

What do you like best?

Enrich is included in our ZoomInfo contract, so at least we aren't paying extra for it. It is working well now, but we had a ton of problems in the initial setup process. ZoomInfo has a huge database.

What do you dislike?

Our setup experience was terrible, and most of our problems could have been avoided had ZoomInfo's documentation been better. My company's business systems team followed the setup documentation that was available, but close to 0 records were enriching. ZoomInfo's Enrich setup docs were missing extremely important information like 1) which fields MUST be mapped to the native fields in order for records to enrich at all, and 2) requirements for how you need to set up each individual custom field (type, character length, etc). We had to engage a ZoomInfo Enrich specialist to help us, and this shouldn't have been necessary.

Once it was set up properly, we found that a few fields were enriching in a very spotty way (I'm talking about examples where we confirmed that the data existed on the company's ZI profile, but the fields weren't always enriching). We have concluded that the Enrich mappings are just buggy -- we had to remove and remap certain fields a few times before they consistently enriched (we didn't change anything about the fields themselves to get them working).

We find plenty of erroneous data that comes from ZoomInfo Enrich, but I think any database will have mistakes. I don't know that ZoomInfo is better or worse than any other provider.

Recommendations to others considering the product:

Be prepared to need some help from the Support team

What problems are you solving with the product? What benefits have you realized?

Enriching inbound leads for automated lead routing.