By far the best marketing tool to acquire new prospects and become sticky with existing clients!
What do you like best?
Creating and running campaigns with Zift is easy. The templates are user-friendly; however, if you need help, the support staff is accommodating and responsive. We were able to get our first campaign up and running within minutes.
The automated social media settings are awesome! If you don't have the ability or time to create content, linking your account with your vendor/partners allows you to leverage their social media content which can be edited to conform to your company's needs.
The user interface is very user-friendly. My email marketing tasks are simplified by this tool and we've been generating a good number of leads using it. The reporting is also fantastic; we know who has read or clicked our emails, and syncing with our CRM allows our reps to reach out to interested prospects. Our work efficiency has improved and the results are amazing!
What do you dislike?
There is a lot you can do with Zift - the capabilities are definitely advanced. Sometimes we felt overwhelmed and initially spent a good amount of time getting to learn the system. Once we became familiar we were able to launch new campaigns with ease and with a minimal amount of effort.
There is also not enough self help or explanations with some of the fields. I believe that would be helpful for users to better understand how each section and subsection relates to the overall setup of the company or campaigns.
Recommendations to others considering the product:
Get on board and start using the tool as soon as possible. If you would like to see an increase in your clicks and visibility, Zift will provide the platform and report needed to support your organization.
What problems are you solving with the product? What benefits have you realized?
We needed a way to get our corporate and product messaging to our prospects as well as to our existing base. The solution would be required to run by itself and would also be hassle-free. We realized all those benefits with Zift. Once our campaigns were active, we have seen a15% increase in our opportunity funnel and this is all thanks to Zift Marketing tools.