Yieldify

What do you like best?

The Yieldify platform allows us to quickly put ideas live on our site, then understand how they perform and how it affects the overall site performance. From there we can iterate and tweak the idea until we find the best performing solution. This allows us to validate our ideas with real users, giving us full confidence before we build out the component with our dev team. We are able to do this internally, but their customer service and our designated rep provides excellent support for when we want to try something a bit more complex and regularly brings us ideas for how we can improve performance.

What do you dislike?

The campaign builder can be a bit limited at times but I know the team are working to improve the capabilities of this, the latest layer feature was a great addition

What problems are you solving with the product? What benefits have you realized?

How best to embed content, personalised comtent, improving conversion, improving performance, validating campaigns, customer engagement emails, gathering customer insights