VertaMedia

What do you like best?

Verta are an old company in the business.

They have few solutions - SSP for CPM, header bidding and are developing programmatic as far as I know.

I liked the fact that we had our own Account managers to handle the account while we were working.

What do you dislike?

The Waterfall system could have been a bit better organized when bidding, however overall it was a decent SSP to use. Also when optimizing different tags the UI features could have been a bit better for faster work

What problems are you solving with the product? What benefits have you realized?

We were using it as a 3rd party software.

They were used to connect demand and supply in a CRM via a waterfall system that connected the separate units.

I know they have updated and have their header bidder and have included anti- fraud solutions that help clean up the bad "traffic", which is super crucial. Their focus is now mainly on supply partners, however you could implement both sides, as being the link between demand and traffic. Their reporting system is real time and it shows perfectly the numbers and movement of the impressions and data. In re to programmatic - the insights brands get while using programmatic advertising are among the most valuable in the business. They're real-time and filled with big data that can benefit all campaigns on all devices and platforms