AppNexus Marketplace

Maximize your revenue by working with the world's largest independent programmatic marketplace. Built on top of AppNexus' truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native and video.

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7.6/10 (Expert Score) ★★★★★
Product is rated as #19 in category Supply Side Platform (SSP) Software
Ease of use
7.5
Support
7.1
Ease of Setup
7.7

Maximize your revenue by working with the world’s largest independent programmatic marketplace. Built on top of AppNexus’ truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native and video.

“Like many other premium publishers who are shifting from a traditional newspaper revenue model to a digital one, we were looking for a partner to help us better monetize our digital channels programmatically. We required an automated solution that could crunch through the massive data sets to individually set price points for each placement, thereby maximizing our yield in real-time.
Lee Callagher
Trading Desk Commercial

AppNexus Marketplace
AppNexus Marketplace

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Customer Reviews

AppNexus Marketplace Reviews

User in Marketing and Advertising

Advanced user of AppNexus Marketplace
★★★★★
Pixel Creation is simple yet effective

What do you like best?

The main use that I get out of APN is pixel creation and monitoring. I find the process of creating a pixel extremely smooth and simple. All pixels are easy to find with the search function and having the columns for "loads last 12 hours", "last load" and "created" make tracking the pixels extremely simple.

What do you dislike?

The one issue I have run into many times is finding advertisers with short names or that are created with abbreviations. I find sometimes the search suggestions will minimize and I cannot select the correct advertiser.

What problems are you solving with the product? What benefits have you realized?

The biggest benefit I find is utilizing the information captured by the pixels to better understand who is interacting with each advertiser. Helping advertisers understand who is interacting with the brand helps them make better business decisions.

Review source: G2.com

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