Tealium AudienceStream Customer Data Platform helps companies build a unified single view of the customer to orchestrate customer experience actions and insights. Using patented identity resolution technology and the industry’s largest integration marketplace, AudienceStream allows businesses to understand customer behavior and drive relevant, personalized customer experiences across engagement channels like never before. It enables organizations to generate rich customer insights that can be used across the entire tech stack leveraging integrated customer data infrastructure.
AudienceStream CDP also offers Tealium Predict ML, a premium feature adding predictive insights to the customer profiles in AudienceStream. With Predict ML, companies can predict the likelihood of their customers to perform any behavior tracked in AudienceStream. This provides a data-driven way to identify and engage only the prospects and customers who have the highest potential to achieve a goal.
AudienceStream provides capabilities combining identity resolution, data enrichment, robust cross-channel audience management, and now with Predict ML, ML-powered predictive analytics. It is natively integrated within the Tealium Customer Data Hub (CDH) taking advantage of its customer data infrastructure for data collection and delivery.
The Customer Data Hub is comprised of Tealium AudienceStream CDP, Tealium Predict ML, Tealium iQ Tag Management System (TMS), Tealium EventStream API Hub and Tealium DataAccess data storage, delivery and analysis. This collection of products unifies management of the customer data supply chain across the entire lifecycle of data (from collection to enrichment to activation) to deliver significant benefits. With an industry-leading integration marketplace of over 1200 pre-built and customizable integrations, Tealium gives customers unparalleled flexibility to get and deliver data from any technology.
The benefits of taking a unified approach to the data supply chain include more comprehensive data, faster data, cleaner and higher quality data, lower costs, operational efficiencies, greater organizational agility and a strategically valuable portable data set. A higher quality data set that is easier to leverage across the organization directly leads to higher quality customer engagement.
