Images
Lighthouse Studio is the industry’s most advanced platform for Conjoint Analysis and MaxDiff. Create flexible and balanced experimental designs hand-in-hand with traditional survey questions. Collect your data, then model and report results using the most full-featured market simulator available.
Customer Reviews
User in Market Research
Advanced user of Sawtooth Software Lighthouse StudioAllows me to set up multiple, choice exercises in a more convenient way. It integrates well with our survey software. It has it's own simulator builtin which allows for faster/seemless analysis
The software is a bit old school looking. It's not difficult to learn, but it always seems intimidating on the first try when I teach someone new. I would suggest some UI improvements. Again, not needed once you learn it, but it could be made more intuitive.
Designing and setup for choice based research. I've also used other software by sawtooth like their MaxDiff designer. This is great for not only MaxDiff designs but also experimental designs where you need to rotate concepts to ensure the same number of users to each one.
