Saleswings increases revenues generated by sales and marketing organisations, by providing actionable profile and intent data around a company’s business leads.
Concretely we provide highly actionable lead website activity, and lead person and company profile data in real-time. This way we enable sales teams sell smarter through sales intelligence, and empower marketers to segment leads based on intent, or retarget a specific set of contacts based on what they are interested in.
In simple terms, Saleswings upgrades any existing email marketing platform such as Salesforce Marketing Cloud, Mailchimp, CampaignMonitor or AWeber with lead scoring and lead website tracking capabilities. Saleswings also allows tracking sales leads through Gmail and Outlook, or through any third party form or landing page software when leads submit forms.
To maximize results, Saleswings provides a single place where sales teams can take action: The Saleswings command center provides a live feed of the hottest leads and recommends a series of sales actions, depending on the lead’s sales-readiness.
Myles S.
Advanced user of Saleswings
★★★★★
The best option for B2B marketing in Salesforce Marketing Cloud
What do you like best?
Next level integrations and easy to use features enable us to track all of our web visitor's behaviors and route only the warmest leads to sales. The predictive lead scoring is simple but powerful, making it easy to implement and quick to provide ROI. Sales team members love the lead quality and additional visibility. Not to mention, the support is stellar and the tool is constantly being updated with new and requested features.
What do you dislike?
Saleswings requires individual user licenses which can quickly add up for a large sales team. However, this price is still close to one tenth the cost of some competitors. You will need to decide whether or not you want to manage your lead scoring and web visitor tracking with a 3rd party solution like Saleswings or use an all-in-one marketing automation solution. In the case of Salesforce Marketing Cloud, which is sorely missing essential B2B features, Saleswings is the top option to build a complete marketing tech stack.
What problems are you solving with the product? What benefits have you realized?
Saleswings fills an important gap in Salesforce Marketing Cloud for B2B focused marketing. Saleswings provides plug and play predictive lead scoring, web tracking and company insights at a fraction of the cost of many competitor offerings, making it a must have for SFMC users. Overall we're saving money, routing our leads more intelligently and keeping our sales team happy.
Review source: G2.com
