Say “Hello” to Playbook, the market’s latest next best action platform with integrated behavioural design to ensure that you’re consistently driving customer value. With TMAC Playbook, you can match the best customers with the right product every time. With Playbook, you’ll be able to understand the lifetime value of each of your customers and how likely they are to buy primary and secondary products; increase revenues by selling your products to people who will actually buy them; and Decrease costs by eliminating unnecessary spend in marketing budgets and cost to serve.
Playbook – Next Best Action
