Deep Ecommerce and Direct-to-Consumer Expertise and Exceptional Granularity
What do you like best?
The PipeCandy team and dataset have a laser focus on e-commerce and direct-to-consumer brands. PipeCandy built the platform and designed the data structure around that expertise. There simply is not anything else out there like it, especially if you are doing market sizing for this ever-changing space. The other data enrichment providers often lump all e-commerce and Internet sales together, which is useless if you need to look at these brands at a much deeper level. The team is also very interested in hearing and making product improvements for the Web platform.
What do you dislike?
The process for real-time enrichment via the API is improving though is not yet on par with the Web platform. That said, e-commerce stores come and go, and working with this sea of domains can be volatile. PipeCandy was very receptive to feedback around how to improve this offering.
Recommendations to others considering the product:
If you need data enrichment for e-commerce and direct-to-consumer brands, this is it. Others do not even come close.
What problems are you solving with the product? What benefits have you realized?
I have done extensive market sizing with PipeCandy, as well as doing deep dives into prospects and customers. I have also used PipeCandy for the firmographic data enrichment of these brands. I also rely on the newsletters and reports PipeCandy puts out to stay current on e-commerce and direct-to-consumer trends, especially during COVID, when we have seen constant change.
