Numerator, formerly InfoScout and Market Track, is a market intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients. Owned by Vista Equity Partners, Numerator is uniquely able to link what people buy to the reasons and influences behind their purchases, combining the power of the InfoScout OmniPanel and the advertising, promotion, ecommerce pricing, and digital shelf messaging that influence the path to purchase.
As America’s largest and most representative purchase panel, the InfoScout OmniPanel captures nearly 1 out of every 360 shopping trips made across the country. These shoppers also complete in-the-moment surveys to more fully explain the ‘why behind the buy.’
With more than 100 million brick-and-mortar and ecommerce receipts captured annually, Numerator has rapidly become a primary source of real-time, omnichannel behavioral insights for industry leaders such as Procter & Gamble, J&J, Chobani, Red Bull, Kroger, The Marketing Arm, and Samsung. For more information, please visit www.numerator.com.
