mParticle

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

mParticle

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User in Media Production

Advanced user of mParticle

★★★★★

Primiere Product, but Expensive

What do you like best?

The interface, and navigation is very easy to work through. Finding things is straight-forward.

What do you dislike?

The price. It is very very expensive. However, it's become a necessity. We do find ourselves considering alternatives, just because of the price tag.

Recommendations to others considering the product:

Make sure you do due diligence in selecting your vendor. When you've settled, it is very difficult to switch.

What problems are you solving with the product? What benefits have you realized?

Management of data and PII. That's really what it comes down to.

Review source: G2.com