Lemnisk is an intelligent Growth Marketing Platform for Financial Services Enterprises. Marketers in the BFSI industry use Lemnisk CDP to maximize customer engagements and conversions across channels. The key capabilities include:
– Algorithms focused on ‘right user’, ‘right channel’, ‘right message’
– Ability to uniquely identify users across 1st, 2nd, and 3rd party data sources and channels
– Hyper-Personalization that creates a unique marketing message and experience for each user across multiple marketing touch-points
– Intelligent orchestration of each customer’s journey based on one’s propensity towards a marketing channel and delivers higher engagement
Siddesh K.
Advanced user of Lemnisk
★★★★★
Customer one view is the key for improving efficiency
What do you like best?
customization is the best thing I like about Lemnisk. I am able to have product that can be moulded as per my requirement to achieve my goals.
What do you dislike?
Reporting dashboard is a big area for improvement also the tool has to become more self serve rather then being dependent on the team for data to analyse things more
What problems are you solving with the product? What benefits have you realized?
At Coverfox the biggest problem to solve was personalizing the user experience and having a dynamic journey with an omni channel creative approach that helps save on media cost and deliver great efficiency and better user experience. Other problem was to bridge the online to offline gap by mapping the user cookie to the CRM activities of the lead that will help improve quality of prospect and freeup call centre bandwidth that goes on non performing leads.
Review source: G2.com
