Lead Forensics

B2B lead generation through IP tracking that turns unknown web visitors into new business leads.

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

7.6/10 (Expert Score) ★★★★★
Product is rated as #24 in category Buyer Intent Data Tools
Ease of use
7.9
Support
7.2
Ease of Setup
8.6

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Customer Reviews

Lead Forensics Reviews

Scott M.

Advanced user of Lead Forensics
★★★★★
Good insights into web traffic visitors and contacts

What do you like best?

We get an up-to-the-minute relay of web visitors to our website. It helps determine visitor behavior with tracked metrics like time duration on a page, the order of their page hits, and all the contacts can be found with in the system's capabilities.

What do you dislike?

The UI is a bit cumbersome at first glance. They used to provide annual revenue for visiting companies, but they stopped showing this for most companies. This was Important in grading our visitor's value. The pros outweigh the cons. They continually fix issues, that can be good and bad.

Recommendations to others considering the product:

If you are looking for a robust solution to get more information on your web traffic, this program is a good tool to have in your stack. It provides all the page information we need and the ability to look up contacts within the company is a huge win for us too. When developing ABM programs, this is exactly what we need to get more value from the tool. Their support reps are knowledgeable and easy to work with.

What problems are you solving with the product? What benefits have you realized?

We need to know who is hitting our site, what pages they see, and how often they come back. We also wanted a way to go into the system to see who might be a target for our email campaigns. That is available with LF.

Review source: G2.com

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