Google Tag Manager

What do you like best?

TagManager lets you inject javascript inside your website with no need to put your hands on the code.

Built-in triggers and variables are enough for most cases, but adding new ones is extremely easy.

Managing complex tracking plans is easy thanks to internal variables and the grouping of tags.

The preview mode is so powerful that it makes debugging a simple (and almost fun) task, with comprehensive info on the activated triggers, on the populated variables and the fired/not-fired tags.

Access control adopts the standard Google architecture so that you can add and manage different users and their access privileges straightforwardly and intuitively.

What do you dislike?

Versioning is prsent, but reverting to an old version is not as easy as you would expect.

What problems are you solving with the product? What benefits have you realized?

TagManager lets you track your website with (almost) no need to code and without touching the website's code. You can make changes whenever you want without having to ask the developers' team. Changes don't affect the sanity of the website (if you make mistakes in TagManager and it does not warn you, the worst that can happen is that you miss that particular tracking, but the website can still be used with no effects for the end-user.