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Stop guessing what works for your website and start testing with Google Optimize — for free.
Test different variations of your website and then tailor it to deliver a personalized experience that works best for each customer and for your business. Optimize lets you make website changes and get set up to AB test in minutes.
Now also integrated with Google Analytics and Google AdWords.
Customer Reviews
Grant P.
Advanced user of Google OptimizeSimple to use for marketing users, but flexible enough for advanced users with front end skills.
Great range of targeting options for experiments. Seamless integration with google analytics.
Some users in my organisation would regularly reply experiments too broadly (causing errors). I do wonder if there may have been a way to make that easier.
Page-level testing only, would have been good to test different journeys or analyse results for a user across multi sessions.
This is a great place to start your AB Testing journey. Installation takes only minutes, it's simple to use powerful features and it's free.
There are plenty of other great paid tools around, but think this will meet the needs of beginner and intermediate users (and frankly 80% of the needs for advanced users).
Unless you have advanced capabilities in analytics and UX, this is a great starting point while you upskill.
Google Optimize was able to meet the vast majority of our AB testing use-cases with targeting by page, device, and many more options.
This has helped to improve our engagement and conversion KPIs across our websites.
