Best in class personalization tool!
What do you like best?
Dynamic yield in my opinion is the most advanced personalization tool on the market that doesn't compromise on the complexity of use, it allows marketing teams to regain control over complex use cases that would otherwise require development resources.
It advantageously replaces 3 tools: trigger email , A/Btesting, product recommendation within a single solution, and 1 user ID facilitating omnichannel personalized experiences.
In addition, the server-side APIs potentially allow for an unlimited number of use cases.
Support and chat are also very useful to unlock situations and propose best practices.
What do you dislike?
The fact of being able to easily trigger use cases makes it possible to quickly multiply them and thus impact the webperf.
Recommendations to others considering the product:
DY is much more complex to integrate than other ABTest tool, it needs to be well-scoped by IT before.
What problems are you solving with the product? What benefits have you realized?
DY allows us to get the most out of our clients' navigation data, transforming it into audiences that are easy to understand and to activate.
