AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience and run AI models to easily predict their future actions.
Streamline Your Data From Different Sources
AIXON creates a 360-degree view of your audience by unifying data across all platforms like apps, websites and CRM, and enriches your audience profiles with Appier’s unique cross-screen technology.
Predict Customers’ Future Actions in Real Time
Powered by the scenario-based prediction with Auto-ML models, AIXON allows you to predict specific actions of your audience in real time, from conversions to churn and even the likelihood of users visiting a certain webpage.
Generate Actionable Insights With Explainable AI
AIXON’s explainable AI enables our customers to understand the rationale of our AI-driven decisions. AIXON is capable of textually and visually showing the most important variables to describe why certain decisions are made. The ability to explain the factors underlying the AI’s analysis is key to fostering trust in Appier’s AI technology, and avoid it being viewed as a mere “black box.”
Achieve Seamless Customer Engagement
AIXON seamlessly integrates with your existing owned and paid channels, allowing you to amplify omnichannel marketing on AI-powered insights and ensure optimum customer experience.
Boost Conversions With RFM
AIXON automatically configures your audience segments into three most critical dimensions of attributes, RFM (Recency, Frequency, and Monetary), to help you better understand customer intent and take targeted actions to realize customers’ full profit potential.
Executive Sponsor in Financial Services
Advanced user of Appier AIXON
★★★★★
An investment in AI helps drive our businesss, and % uplift shoot off the chart.
What do you like best?
What I like best is AIXON's AI brains. There are many AI brains that KCC can utilize to servce business' needs. One of the brains that is very standout to us though is "Analyze and Segment Users brain". It helps shed some light on customers' insights. According to this brain, KCC can customize our messages to prospects to be highly related to their interests; as a result, KCC gains an significant uplift in conversion.
What do you dislike?
AI brains is totally something new we've tried to adopted and utilized, and it does not seem to be available elsewhere in the marketwide. You need to spend some time to get familiarized with all the different brains. Thus, it takes some learning curve to utilize its utmost capabalities. However, once you are keen at using different brains already, things will get fruitful thereafter.
Recommendations to others considering the product:
Getting related business units to get involved as early as possible so that you can discover and address all business pain points within a short time. You will need to be willing to roll up your sleeves to eventually get the AIs engine pump up fed with ton of data points and some time for the AI to start solve complex business pain points for you.
What problems are you solving with the product? What benefits have you realized?
We use AIXON to help transform ways of working within our cross functional teams getting involved in digital marketing campaigns on owned and paid platforms. AIXON equips my digital marketing team with data driven by AI which helps us make high-level business decisions. My team gains more momentum and be able to influence other business units when it comes to making critical business decision together.
Review source: G2.com
