Adthena

What do you like best?

Adthena gives you unmatched competitor insight. The platform permits you to see which competitors are bidding on which of your terms and where they are generating traffic from sources that you do not cover

What do you dislike?

I love the service but like a greedy kid in a candy store you always want more of something good. The only minor quibble that I have is that when you switch between different queries you have to be careful to review the filter settings as these can revert to defaults if you are not careful. That I have to stretch to something so petty should give an indication of how happy I am with the core product and the insight that it offers

Recommendations to others considering the product:

The service by its nature is complex. A mature SEM program involves thousands of keywords and multiple competitors bidding on different groups of keywords. Configuring the account is a very significant task but it was easier than expected for two reasons:

- Clear easy to use UI

- Excellent proactive & highly responsive customer success team

Configuring such a sophisticated tool to your bespoke requirements will never be easy. To paraphrase Einstein Adthena have made the configuration task as simple as possible but not too simple that it compromises the utility of the service.

What problems are you solving with the product? What benefits have you realized?

Adthena enables us to understand which competitors are driving up and down bid prices both at category and specific keyword level

This informs our day to day management of our SEM program as well as directing our product efforts to search for improvements that can deliver conversion rate improvements on terms that work better for our competitors