Adform Integrated Advertising Platform

What do you like best?

Easy to use and fast to setup campaign

Huge amount of third party data providers to target campaigns and users more precisely

A lot of targeting possibilities (by DMP data, by domains, by publishers, geolocations, devices and so more)

Adform Studio to prepare banners and assets

A lot of new features months by months

What do you dislike?

You need prepaid account to spend it on campaign (earlier it was postpaid offer)

After GDPR it's hard to target non-adult audience

Sometimes campaigns doesn't run and you need to re-configure to start

Recommendations to others considering the product:

If you need easy and good system for RTB campaigns - it's one of the best solution. It's still developed and new features are deployed form time to time.

What problems are you solving with the product? What benefits have you realized?

I made a lot of different RTB and programmatic campaigns, targeted in different ways. All was successful and clients was suttisfied with results.

I haven't tested video campaigns yet, but mobile and desktop banners and rich media banners were used.