SmartyAds DSP

SmartyAds DSP is an innovative, AI-powered media buying solution that streamlines the process of inventory purchasing, ROI generation, and real-time advertising campaigns management on all screens and platforms. SmartyAds DSP combines direct media-buying and programmatic approaches on the platform that automates the media-buying workflow, ensures cross-channel message delivery, and safeguards every impression in fraud-free advertising ecosystem.

Languages supported: English

9.2/10 (Expert Score) ★★★★★
Product is rated as #9 in category Cross-Channel Advertising Software
Ease of use
9.0
Support
9.4
Ease of Setup
8.3

SmartyAds DSP is an innovative AI-powered media buying solution that streamlines the process of inventory purchasing, ROI generation, and real-time advertising campaigns management on all screens and platforms. SmartyAds DSP combines direct media-buying and programmatic approaches on the platform that automates the media-buying workflow, ensures cross-channel message delivery, and safeguards every impression in fraud-free advertising ecosystem.

SmartyAds programmatic algorithms connect advertisers, brands, and agencies with global premium publishers, ad networks, and ad exchanges. The platform supports cutting-edge advertising formats, including CTV, playable, and standard IAB format configurations.

One-view DSP dashboard provides full controls for real-time campaign management, using which advertisers can:
– Automate media buying process and build effective workflows with multi-goal optimization.
– Apply targeting and hyper-local targeting to personalize the message and deliver it at the right time and place.
– Optimize media-buying budgets and bidding efficiency.
– Increase user engagement and loyalty with dynamic, adaptive, and innovative ad formats.
– Predict new ad campaigns and improve future strategies based on real-time campaign analytics.
Grow your business, automate ad campaigns and target users across the globe with omnichannel SmartyAds DSP.

SmartyAds DSP
SmartyAds DSP

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Customer Reviews

SmartyAds DSP Reviews

Ekaterina F.

Advanced user of SmartyAds DSP
★★★★★
Intuitive platform, lots of relevant traffic

What do you like best?

I'd say the cozy dashboard and traffic across verticals and channels I need, that matters for me most. I've migrated to SmartyAds DSP from another solution and surprisingly didn't lose anything in terms of functions. RTB connects to the top global publishers so now it substitutes several paid vendors at once. It has so many targeting options and traffic in various business niches, as well as easily digestible campaign analysis. Planning gets easy, management and analysis too.

What do you dislike?

I't be great if I could run CPC campaigns aside from CPM. As far as I know they have it so far only for push campaigns.

Recommendations to others considering the product:

This platform is definitely a good choice if you need good quality traffic in great volumes. The rest of it - managing campaigns, creatives, setting campaigns and generating performance reports - is straightforward and understandable here. Targeting criteria appears sufficient for my needs (they have 30+ options). To sum up, this one I'd recommend for sure.

What problems are you solving with the product? What benefits have you realized?

It solves all my advertising needs and that's pretty much it. They support all popular formats (IAB, pop up, native, display, video, CTV) and tags can be applied for better analysis (JS Tags, Iframe, HTML Tags, VAST, VPAID and MRAID). They have traffic in all verticals and channels: desktop, mobile web, in-app, and CTV. Dashboard is solid and clear which helps me to start, navigate, and analyze campaigns easily and quickly.

Review source: G2.com

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